Ripple's new announcement is brutally honest

Ripple's new announcement is brutally honest 101
A screenshot of Ripple's video.

After a successful advertising campaign of eToro, a multi-asset platform offering both investments in stocks and cryptocurrencies, Ripple, a California-based start-up that focuses on the banking sector, is looking to get their minute of fame.

The launch has just released a new announcement and is mocking the outdated financial system by showing that it would be easier and faster to get on a plane and deliver money directly.

The ad shows a woman who brings money into a bank and the cashier who dresses up, gets on a plane, climbs the mountains and navigates the rivers and jungles to find the recipient and give them the money. "Global payments are fragmented, Ripple connects," concludes the announcement.

Comments on the YouTube video are disabled, so the community has chosen Twitter to share their opinions on the ad. "I think this should be a Super Bowl spot," says user @cryptografix, while others wonder if the announcement will be broadcast on television.

However, others point out that the ad is not talking about the XRP, the Ripple native token:

In both cases, the ad is already gaining attention, with over 65,000 views on Twitter and over 5,000 views on YouTube.

Meanwhile, on Reddit, user u / LOSFan4 also says that the idea for this spot came from him! "By context: 68 days ago I posted here suggesting that Ripple do an advertising spot where they show how fast money is flying around the world," he says, linking the post he picked up a bit of attention even then, with almost 400 upvotes and 116 comments.

"I'm imagining a video spot where the point is a rush to deliver money." Someone leaves Ripple's NY office with a backpack full of cash, while someone else sends an electronic payment via SWIFT to someone at London: The first person to get the money in London wins by showing the person flying to London, delivering the money, taking a short vacation (seeing the sights, etc.), Returning to New York, while the SWIFT STILL money does not they are resolved, "LOSFan4 wrote then, adding," Part 2 of the advertisement is the same race, but it is physical delivery against xRapid. "In practice, the guy carrying cash does not even get to the elevator before he has lost the race. "

Whether or not the idea was obtained by this Reddit user, the announcement is only the latest in Ripple news: last week the company said it had seen revenues from the sale of the XRP digital resource. more than doubled compared to the second quarter of 2018. The Report on XRP markets of Q3 2018 states that they sold $ 163.33 million in XRP, versus $ 75.53 million in the second quarter.

Also, a few weeks ago, Ripple announced that three customers have switched from pilot testing to full commercial use of Ripple's xRapid product, which uses XRP cryptocurrency as a liquidity vehicle for cross-border payments.

So, Alistair Constance, CEO of MercuryFXUK-based payment service provider Fortune said the company used xRapid to send several thousand dollars in small denominations to a charitable organization in Mexico. According to the CEO, payments were made in two minutes at the cost of "not even a couple of cents", while the sending of USD 1,000 via the SWIFT international payments network required 2 to 3 days for pay and cost up to 75 USD. .

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