The processor for payments based on blockchain Ripple, announced her collaboration with the pop star icon Madonna to endorse a fundraiser in Malawi, Africa.
This post was written in collaboration with Aliesha Duffin .
Undulation leaves no stone unturned to gain relevance among the masses. The company regularly conducts educational conventions, celebrities and philanthropic activities to spread its XRP token.
As stated in the official post, the icon of pop claimed that fundraising was a means of celebrating his 60th birthday, falling on August 16th.  All donations are donated to the Rising Malawi Foundation, a nonprofit organization owned by Madonna and screenwriter Michael Berg, and the Home of Hope orphanage. Ripple was presented to Raising Malawi by investors at Sound Ventures, a technology investment fund founded by actor Ashton Kutcher and Guy Oseary six years ago. Kutcher made the news in May when he donated $ 4 million on behalf of Ripple to Ellen De Generes' charity.
The campaign is scheduled for July 30, 2018 to August 31, 2018 and for eight days in the countryside, the initiative received $ 199.462. Ripple says it plans to match all donations collected with an equivalent amount of XRP.
Since 2006, the foundation has helped more than 10,000 children by providing health care, education and establishing the first pediatric and intensive care unit in the country. According to the International Monetary Fund, Malawi is among the poorest nations in the world with 50% of the population living under poverty.
A generous 2018 for Ripple
While Ripple argues on several occasions that it does not consider XRP a fundamental part of its business, the company continues to donate large sums of XRP.
In March, Ripple donated $ 29 million to the non-profit DonorsChoose.org organization and in June, Larsen and Ripple's CEO, Brad Garlinghouse, both donated to GiveCrypto- a Crypto Charity launched by the Coinbase CEO, Brian Armstrong.
Eric van Miltenburg, senior vice president of business operations, Ripple, called charity an important event, adding:
"We are honored to be part of Raising Malawi's overtime with some of the most needy children in the and we are grateful to our Sound Ventures investors for making us the introduction and this important cause. "
Madonna to Ha also commented:
" Every dollar raised will go directly to meals, schools, uniforms and assistance I want to come with my friends, fans and supporters to change the lives of children in Malawi and let them know that they are nourished, protected and loved. "
Ripple's philanthropy is refreshing in an industry often hit by negative press , skepticism and an uphill battle for mass adoption. It will be interesting to see what other philanthropic initiatives Ripple will undertake in 2018.
Cover photo by Nathaniel Tetteh on Unsplash
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