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Blockchain technology is constantly being described as "without trust" and this could be one of the most useful advantages it has. Although there are elements of artificial intelligence for smart contracts, similar efficiencies exist in which the need for a "reliable" intermediary disappears.
Digital advertising needs change
As recent news on Facebook and other technology giants have made clear, no one can truly be trusted in the world of digital advertising. Here it was born of companies like Basic Attention Token, and it is exactly the problem that DATA is trying to fight.
DATA is the acronym for Decedralized AI-Powered Trust Alliance and is a digital data authentication protocol that depends on blockchain technology to manage information. Much of the infrastructure is based on AI and P2P frameworks
Essentially, DATA is going to get to the root causes of fraud and redesign the system so that it can work much more honorably. At this time, centralized advertising companies are able to accumulate massive "rents", grow in size and easily "played" by players who learn to manipulate the system. In addition, you have the wild statistics that 40% of online ad traffic is bot traffic, which makes you wonder how much real value companies like Facebook are really able to add.
And just like the Basic Attention Token, DATA wants to make sure that users are rewarded for their "attention". A world where ad-blockers are not needed is a world with a much more functioning Internet.
Understanding of the model
DATA's cryptocurrency, DTA, is the currency in which advertisements are conducted. Advertisers pay taxes to the platform and these commissions are distributed between the protocol and the users. Compared to BAT, DATA has several advantages that include greater decentralized reward management, ability to be used across the network and have an autonomous blockchain.
In the latest news, DATA finally launched its Mainnet on December 31, 2018. Surprisingly, this had little effect on the price of DTA. The switch is still going on, so maybe there will be more than one market reaction once completed.
DATA is currently ranked as 281 in terms of market capitalization. Looking at last month's performance chart, the price ranged between 23 and 30 satoshi, which certainly makes a "different" purchase.
A risky purchase
Low satoshi coins are generally considered riskier in the same way that penny stocks are considered risky. You always have people who say "just have to go on 10 satoshi and this is a 40% return", but this ignores the true fundamentals of the company.
DTA spent the first half of last month bouncing between 26 and 27 satoshi. Around Christmas, abruptly fell, recovered, burst and then returned to the original area. Since then, it has decreased by about 24 satoshi.
Many would avoid this kind of downward trend, but they also represent the perfect buying opportunity. Assuming that the currency has survived, there is still little space to give, and it is a recovery of its levels passed around 50 or 55 satoshi.
Disclaimer: The author owns Bitcoin, Ethereum and other cryptocurrencies. It holds investment positions in the currencies, but does not carry out trading activities in the short term or daily.
Featured image courtesy of Shutterstock.
