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MADRID, November 10 (Portaltic / EP) –
WhatsApp has introduced the new purchase button, a feature that allows users to quickly purchase products directly through company profiles who have a WhatsApp Business account.
The Buy button is a new feature that seeks to make it easier for users discover the catalog of products and services of a company through your WhatsApp Business profile, as previously it was necessary to click on the company profile to view this information.
Now, the product catalog of the companies shows the file shop icon, so that users know that the company has a catalog so that they can see the products directly from WhatsApp and start a conversation with the company about an item they have seen.
The new buy button is available around the world starting this Tuesday and replaces the voice call, which can be found in the call icon – choosing the voice only option -, as reported by the company in a press release.
The messaging application had already announced news that will arrive on WhatsApp Business, including work on an expansion of the way products are purchased from chats, while some of its functions will be a payment service for companies.
The messaging application has more than 175 million people text a company every day via WhatsApp Businessand more than 40 million people view a corporate catalog per month, according to data from the company, which is owned by Facebook.
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