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The closure left “confusion”. All respondents, professionals and patients alike, agreed to ensure that this trend will continue in the coming months.
Sisters Marcia and Susan Gilles live together in Miami Beach (USA), where during the first weeks of the pandemic they shared the frustration of having discovered physical flaws in video calls through the Zoom platform, which has become the favorite of professionals who use it. they used to stay in touch with their colleagues.
“Watching day after day, hour after hour gives a lot of self-criticism,” acknowledged Efe Marcia, a 30-year-old lawyer who had resisted the “social pressure” to apply botox, until she discovered some. ” wrinkles “when seeing the screen.
Susan, 33, underwent a breast augmentation a decade ago and started worrying about social media posts from some of her favorite artists, like Mexican Salma Hayek who said she had her implants removed.
“With my imprisonment, I started to worry almost obsessively,” he admitted.
As soon as the authorities of the city, located in the south of the state of Florida, authorized the opening of beauty centers and optional operations in May, the two rushed to solve “our problems and, of course, one always ends up doing. more, “they acknowledged. .
Today the Gilles are part of the “boom” enjoyed by beauticians and plastic surgeons in the United States where, according to a report by the American Association of Plastic Surgery, cosmetic treatments this year have seen a 68% increase compared to 2019.
The ravages of imprisonment
“The first wave of customers we received as soon as we opened the doors were people who wanted to improve the image they saw on the screen during Zoom calls,” dermatologist Alicia Barba told Efe.
They were mainly women, but also men.
In his Miami practice, Barba also recorded an increase in medical patients, “with problems such as psoriasis, eczema and other skin conditions exacerbated by the stress of the situation, in addition to” those who had fallen behind in their regular treatments. “
He had to extend his hours to be able to attend them and maintain biosecurity standards, which include sterilization of all offices and treatment rooms after each patient, as well as having as few people as possible in the spaces.
Plastic surgeon Trini Vega told Efe that “we almost can’t make it” in his Biotech Cosmetic Surgery and Medical Spa.
“There is a huge demand for treatments. It has increased dramatically since we reopened.”
In addition to rejuvenation treatments, Vega has also seen an increase in requests for liposculpture and facial alteration.
“Many patients feel they will be able to calmly recover at home without anyone seeing them, which was previously an obstacle to making the changes they wanted,” she explained.
Stress and spending money
Hernán Salazar still can’t believe that “one of the things I will remember about this 2020, besides the bad news about covid-19 is that I have become a ‘brotox’,” he said using the term coined by young people to refer to men who use injectable to keep their appearance, a combination of brother and botox.
“My wife convinced me that this was the best time to do the experiment, because we don’t see anyone to avoid contagion and we have a little more money because we don’t go to eat or to the cinema,” explained the 38-year-old athletic trainer. . years, who applied botulinum toxin to his forehead.
The Giles sisters are more than satisfied with their treatments, which also included double chin injections to remove fat, in Susan’s case, and “microblading,” a semi-permanent makeup technique, in Marcia’s.
All respondents, professionals and patients alike, agreed to ensure that this trend continues in the coming months.
Because, as Dr. Barba said, “the reasons for us to become a treasure or a treasure only seem to increase”.
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