Netflix Global TV Manager Bela Bajaria sets out the leadership team


A little over a month after being appointed head of Netflix’s global TV, Bela Bajaria has established his leadership team.

The new management structure puts all of the world’s television under one umbrella and follows a period of weeks that saw several senior executives leave the streamer.

“Each of the roles has the green light power, so the decentralized decision-making approach continues because it’s good for our members and for the business,” says Bajaria. Variety of the new structure. “I wanted to eliminate silos and clear lanes, both internally and for creators, so my goal for this streamlined approach is that our priorities are clear: drama, comedy and no script, and the new suit team that will be led by Brian Wright. “

The reorganization also includes layoffs, with 10 members of the series content team leaving the company.

Outside of the United States, Larry Tanz was named head of the original local language series for Europe, the Middle East and Africa; Anne Mensah will continue to serve as the head of the British original series; Korea chief Minyoung Kim will add New Zealand to his purview; John Derderian, VP, Japan, Hong Kong, Taiwan and anime content, and Monika Shergill, VP, India content, will continue to report to Bajaria; Francisco Ramos will remain VP, original series and films from Latin America.

Kelly Luegenbiehl, who had led Europe, the Middle East and Africa, was appointed head of the global franchise. Luegenbiehl was responsible for overseeing “The Witcher” and in her new role will be increasingly focused on expanding that franchise.

In the United States, key roles in Bajaria’s team have yet to be filled. The first among them is a head of US television, which the company is looking for. “We have some really amazing executives right now, so we have time to find the right person,” says Bajaria. “I’ll keep an open mind and meet people with a diverse variety of backgrounds.”

Until that role is filled, the US team will report directly to Bajaria – including Brian Wright, head of general affairs and original series; Peter Friedlander, head of TV for shows / events; Jinny Howe, responsible for the development of the drama; and Renate Radford, head of the current drama.

Splitting the drama into development and current teams is a first for Netflix – one that, says Bajaria, “it will help us focus on both the long and short term and I think it will have great creative results.

Brandon Riegg will continue to serve as the head of non-fiction and comic specials.

Andy Weil is currently acting interim manager of a comedy series, while the company seeks an executive to fill the role on a permanent basis.

Former comedy boss Jane Wiseman left her role two weeks ago, one of several executives to leave the company in the wake of Bajaria’s promotion by the head of the local language originals. Bajaria’s ascension coincided with the departure of longtime original leader Cindy Holland. Shortly thereafter Channing Dungey left the company and took on a new role as president of Warner Bros. Television. Nina Wolarsky, a former executive of Dungey’s team at Netflix, left the streamer last week.

Bejaria, an NBCUniversal and CBS veteran, joined Netflix in 2016. Her rise to oversee all of TV and the US marked a turning point for Netflix to emphasize the global nature of its business.

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