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The act starring the popular ‘Lío’ was featured in Barcelona’s 4-0 home win against Osasuna, because after scoring the last goal, he took off the Catalan team’s jersey to wears Newell’s Old Boys and points to the sky.
The special thing is that the garment had the logo of Adidas, Nike’s commercial rival, the sponsor of Barça and signs that he has an exclusive contract with the “culé” team so that his players do not wear other brands in their competition clothes.
The image of Yamaha in front and Zanella behind, which would generate conflicts with Rakuten, sponsor main t-shirt Barcelona.
“He shouldn’t have done that, he should have covered the marks”, said Guillermo Ricaldoni, director of the sports marketing company “We Are Sports”, quoted by Argentine newspaper La Nación and who warned that the exclusivity clauses could cost the Catalans or Messi himself several thousand euros.
Indeed, the Spanish federation has already fined the club of 3,000 euros for violating the commercial image display regulation in celebration of a goal, said the daily As.
The truth is, it was one of the most viral tributes to Diego Maradona and what when Lionel Messi He did, certainly, he didn’t think about the trouble he would generate.
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