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In addition to Black Friday throughout the month, Singles Day is also known to many bargain hunters. The shopping event that has spread from Asia will also take place in Germany on 11 November. MediaMarkt and Saturn are taking advantage of the opportunity to put together some good deals with immediate discounts.
→ Singles day at MediaMarkt
→ Singles Day bei Saturn
Offers start at midnight, strictly speaking in the late evening. We also expect special offers that will be even better thanks to the immediate discount for Club and Card customers.
11 or 15 percent discount on everything
In particular, the two retailers offer 11% of almost the entire range throughout the day, that is, from midnight to 23:59. For some items there is even a discount of up to 15 percent. In the latter case, the discount is greater than in the most recent VAT campaigns (actual discount 13.8%). The deduction is made directly in the shopping cart. The prices displayed in the online shop could therefore be even higher.
But now the but: the discount only applies to customers who are logged into the stores, i.e. those with premium access. At Saturn the premium access is called “Card”, at MediaMarkt it is the “Club”. This access is free and data-driven. The Singles Day promotion is a sort of “Prime Day” of MediaMarkt and Saturn – only their “Prime” costs nothing.
The details of the action in a nutshell:
Was? 11 or 15% discount on almost all products
Where is it? In MediaMarkt and Saturn (online) stores (deduction in shopping cart)
When? On November 11, from 00:00 to 23:59
Restriction: The offers are valid only for customers who have logged into the MediaMarkt Club or the Saturn Card; some product groups (e.g. iPhone 12, Xbox Series X, Sonos) are excluded.
You have to do it for the discount
Becoming a Club and Card customer is free and includes other benefits. Registered customers can, for example, view their invoices and receipts online in their profile or enjoy a longer return right for purchased items.
If you don’t want to be a customer of the club, Singles Day should still have some interesting offers. On the countdown pages that have already been put online, both markets generally also advertise with offers starting on Singles Day.
There is also the much publicized small print for this campaign: “The [Club-]Discount does not apply to APPLE iPhone 12, 12 pro, 12 mini, 12 pro max, APPLE iPad Air 4th Generation, SONOS, XBOX (2020 models), pre-order items, third party supplier contracts, third party items parts, articles for members only, all downloads / content /
Bargain Hunting Tips
MediaMarkt repeatedly had similar or similar campaigns in its program at irregular intervals. Also willingly – as now – starting from the night. In February, such an action took place on Super Bowl night, for example, and there was also a 16% action in October. The criticism followed immediately: there were allegations that MediaMarkt was only offering popular articles in very limited quantities or even having them converted to “out of stock” in advance (see reader comments). This also affected Apple’s iPhones, which sold out quickly.
Depending on the target of the offer, several things are decisive for the bargain hunt:
- In general, it is necessary to compare prices again when buying. Just because the promotion is effective does not guarantee the best prices.
- Be quick when the price is good and the product is in danger of running out quickly.
- Experience shows that the instant discount applies a few minutes before the official start. This time advantage is worth trying for some particularly popular items; worth checking out around 11.45pm.
→ Be careful: with these discount tricks, Amazon and Co.
The promotion is also valid “offline”, ie directly on the market, during the opening hours scheduled for Wednesday 11 November. Here the discount is deducted at the checkout. The intermediate solution is convenient: buying online and collecting it in the store guarantees you the product purchased at the desired price and also saves you shipping costs. These too are omitted online from an order value of 59 euros.
→ Click here for Singles Day at MediaMarkt
→ … and here for Singles Day at Saturn
Weitere Deals am Singles Day
On Singles Day itself, we keep an eye on various retailers and find the best deals. On our bargains page you will always find the latest and best promotions in online trading. In addition to MediaMarkt and Saturn, Lidl also offers special offers online. Amazon already has “First Black Friday Deals” online with deals that change every day.
Stores with Asian origins or affinities in particular will not miss the Singles Day opportunity hunt. Huawei has already started an action in its store and there are also various actions on Aliexpress. Another interesting campaign is offered by galeria.de (Kaufhof / Karstadt) online and offline: there is a 22% discount on purchases over 100 euros all day.
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