World-renowned artist Madonna promised to raise funds to celebrate her next sixtieth birthday.
The fundraising campaign, which runs from July 30th to August 16th, is an initiative that has seen Ripple collaborate with Madonna to offer support to the orphans in Malawi. As expressed by the superstar and confirmed by Ripple, all funds raised through public donations through the Madonna campaign will be combined with the crypto-society.
On the pledge page on his official Facebook page, Madonna stated that "[every] dollar crop will go directly to meals, schools, uniforms and health care" and stated that " Ripple will match every dollar donated to this campaign. "
Collaborate with us to sponsor children through @raisingmalawi and help transform their future. https://t.co/3oDK7HI4fZ
– Ripple (@Ripple) 30 July 2018
This fundraiser, which will provide help to Raising Malawi, a foundation founded by Madonna is making use of the functions benefits of Facebook, which means that no processing fees will be charged and the entire sum of each contribution will go directly to the organization.
Ripple seems equally enthusiastic about the initiative as Queen of Pop, according to their announcement:  "W is honored to be part of the extraordinary work of Raising Malawi with some of the most underdeveloped children in the world and I am grateful to our Sound Ventures investors for making us the introduction and this important cause "said Ripple SVP of Business Operations Eric van Miltenburg.
It has not yet been confirmed whether the funds will be equaled in cryptocurrency or US dollars, however, we will soon know what the value of the funds raised will be and whether it is paired in crypto or fiat currency.
Since making the announcement, Ripple's XRP has not made huge waves and has a daily trading value of $ 0.43 USD, which has risen 0.46% in the last 24 hours  Start trading cryptocurrency with Coindirect.