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At the recent UFC 232, the famous UFC announcer, Bruce Buffer shouted at a crowd of 15,862 spectators at the Los Angeles Forum, "Take control of your money and pay with Litecoin!"
While sponsorship with the UFC has made history, it has also provided a convincing firsthand insight into the role these types of initiatives can play in driving Litecoin towards the adoption of all-powerful mass.
Listen to the incredible @brucebuffer introducing Litecoin a @ufc 232 before the event co-main b / w @criscyborg & @Amanda_Leoa! 🚀
Tonight is about brand awareness, but the ultimate goal is still mass adoption. Discount UFC PayPerView when you #PayWithLitecoin? What do you say @danawhite? pic.twitter.com/YVkJsHIuIL
– Charlie Lee [LTC⚡] (@SatoshiLite) December 30, 2018
According to the Litecoin foundation, there were many goals that they wanted to achieve from this sponsorship, including driving awareness, drawing on the massive public that the UFC obtains from around the world.
The huge milestone accomplished in UFC 232 has made it one of the biggest sporting events sponsored by a cryptocurrency. In addition to this, he also scored something much more significant as the UFC does not accept partners or sponsorships from the average joe. The fact that one of the greatest sports in the world has been happy to take a cryptocurrency for the octagon's canvas during the event broadcast all over the world. It is not surprising, however, that the signal has made a lot of noise on the whole social media platform.
Litecoin UFC
If we take a look at an analysis report of TweetBinder, the result of the search for "Litecoin UFC" has recorded a significant increase of over 40,697,646 impressions in the course of just one week, with the potential to reach 16.035.068 Unique users, the result of this term or hashtag is estimated to be close to $ 80,000 in advertising money.
This is only on Twitter alone.
According to Litecoin Foundation, the level of activity has grown since the sponsorship was announced on the 26th live event on the 29th. Some of the statistics are as follows:
"Total Tweet: 10.402 tweets.
Total answers: 687 tweets.
Total Retweets: 7,327 retweets.
Total links / images: 1,935 tweets. "
This is just a further proof of the adoption that is spreading in the mainstream, perhaps one day's sponsorships with cryptocurrency could be the norm?
What are your thoughts? Let us know what you think in the comments below!
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