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THE ANGELS, Nov.24, 2020 / PRNewswire / – In anticipation of World AIDS Day 2020 on December 1, + Life, dedicated to eliminating the stigma of living with HIV, has launched F + STIGMA, a social media campaign to fight the stigma of HIV by raising awareness on the prevention, treatment and education of HIV. HIV / AIDS.
+ Life launches F + Stigma campaign to combat HIV stigma in support of World AIDS Day
+ Life Co-Founder Karl Schmid Wears F + Stigma Mask to Fight HIV Stigma in Support of World AIDS Day (December 1)
To help fight stigma, + The campaign of life F + STIGMA it aims to ignite conversations about HIV / AIDS and how stigma is harming those who have the virus, as well as act as a deterrent for people being tested and have access to adequate care. “HIV is not killing people but the stigma is and that is what needs to change. We need to talk more about HIV and its progress, what U = U means, and we shouldn’t be stigmatized by society. We need more information in mainstream media about how HIV is contracted, prevention and treatments available so that people stop stigmatizing those who are positive and realize that anyone can have HIV and live a completely normal life and healthy, “he says Karl Schmid, founder and host of + Life.
Australian TV host and producer Karl Schmid has been involved in American, Canadian and British television for the past decade, including as a presenter and entertainment correspondent for ABC7 / KABC-TV Los Angeles. As perhaps the only overtly HIV positive TV journalist on US television, Schmid has used his platform to be a passionate advocate in the fight against the HIV stigma.
A recent study published by GLAAD and Gilead found that only half of Americans are aware of HIV, and 6 in 10 Americans mistakenly believe that “it is important to be careful of people living with HIV to avoid contracting it.” At a time when people living with HIV lead long, healthy lives and cannot transmit the virus when they take adequate medications, these findings demonstrate the need to continue educating people about the virus and raising awareness of the effects of the stigma of HIV. ‘HIV / AIDS.
Karl Schmid, Brent Zacky is Mike Spierer co-created + Life in September 2019 with a mission to destigmatize HIV through insightful interviews, the latest news and information, candid conversations about sex and health, and first-person accounts of those living with HIV. The platform, with discussions with journalists and pioneers including Dr. Anthony Fauci, Dr. Birx, Jonathan Van Ness and Steven Canals, recorded growth of 111.2% in 2020. Its content now has more than 4 million views and 10 million impressions on its channels.
About AO MEDIA
AO MEDIA is an The Angels– production company dedicated to telling unexpected, powerful and funny stories. Recent projects include + Life, a new digital lifestyle brand focused on eliminating the stigma of living with HIV, “Rich and Acquitted”, a series of celebrities about true crime for REELZ, and GSN’s “Cover Story”, a look behind the top titles of Most Popular TV Shows. AO MEDIA is co-founded by Brent Zacky, a television executive who has developed and produced programs for entertainment brands including E! Networks, TLC and logo e Mike Spierer, a showrunner and media executive with experience in scripted and unscripted content who has managed the launch of channels around the world.
CONTACT: Dustin Smith, [email protected], 857.891.8136 / Johanna Calderón-Dakin, [email protected] / Raúl Rojas, [email protected]
SOURCE + Life
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