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The images, taken by a veteran photographer famous for portraying the Sicilian mafia, were removed after receiving much criticism and rejections from the mayor of Palermo.
Lamborghini was forced to withdraw an advertising campaign featuring young teenagers posing in front of its luxury cars, after sparking an online debate and a protest from the mayor of Palermo.
The automotive giant had hired about twenty photographers to take a series of images with its supercars all over Italy, in what it called a “declaration of love” for the transalpine country. Among the participants in the project was Letizia Battaglia, a renowned photographer and veteran famous for portraying the Sicilian mafia.
However, his photos of young girls next to cars in Palermo, one of which showed a teenager with an exposed abdomen, sparked controversy on social media, where Lamborghini had posted them with a caption describing Palermo as one.city that is like a girl, full of hopes and dreams“.
“There are other ways to enhance the beautiful Palermo. Surely not with the marriage between girls and luxury cars, which I find in bad taste”, wrote one of the critics.
“They send the wrong message”
Meanwhile, Palermo Mayor Leoluca Orlando said that while the city had authorized the idea of a Lamborghini-backed photographic project to celebrate Italian beauties, they did not show him photos of the young women before they appeared on social media. .
“I admire Letizia very much, for her love for Palermo and for the children of this city, but these images send the wrong message,” Orlando told the Times, adding that he does not condone the use of women’s and children’s bodies for commercial use. “.
The same Battaglia, 85, rejected the criticisms and showed himself “saddened by these reactions“” For me, Palermo is a girl with an innocent look that grows up “, underlined, according to Corriere della Sera.
Lamborghini for its part confirmed that it had decided to remove the posts with the photos of Battaglia at the request of the mayor. “When we decided to involve Letizia Battaglia, we were aware of the strength and power of her images”, explained the company, and recalled that “it is known that her art and her subjects are strongly focused on portraits of young female figures. , which for her represent a vision of dream and hope of rebirth “.
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