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OnePlus is a Chinese company founded in 2013 by Pete Lau and Carl Pei, based in Shenzen, which is part of the BBK Electronics family, along with Oppo, Vivo, Realme and iQOO.
I have been following OnePlus since the first smartphone launched, OnePlus One, which could be purchased by invitation only and was not available directly in Romania. A colleague bought it with the help of a friend from the US and the phone impressed me not only in design but also in performance. A few years later I had the opportunity to test OnePlus6 and OnePlus 6T for review. And in a few weeks I’ll come up with a OnePlus 8T review.
But let’s go back to the interview.
1. Why this change, after 6 years, from flagshipkiller and flagship to mid-range and entry-level?
The evolution of our brand is strongly linked to our community, which has become our greatest strength and source of motivation. A community that has grown over the years, more and more people join the “Never Settle” journey around the world. Given this link, we also feel responsible for them and for meeting their diverse needs, which is why 2020 aims to diversify our product portfolio.
This year, we launched a highly diversified smartphone portfolio, ranging from our pilot series to the recently introduced Nord N series, in order to provide the best possible user experience. For us it was never a question of whether we wanted to launch a cheaper product, but “when”, because we had to do it without compromising the OnePlus standard. Today, thanks to the latest technologies from our partners like Qualcomm and Google, we are able to provide more affordable products that confidently stand alongside other products in the OnePlus family, without compromising on quality.
What makes a phone a success or a desire for users is the overall experience of using it every day and not a series of specs on paper – and that’s what we’re focusing on, whether it’s a flagship product or a accessible. So our strategy this year is in line with our overall brand vision and long-term plans.
2. Is the launch of OnePlus Nord linked to this difficult year (2020), under the sign of the coronavirus, linked? / How did the pandemic affect you?
2020 certainly had an unprecedented scenario and we will see the effects of this pandemic on the global economy and consumer behavior in the coming years.
We are all aware that the pandemic has certainly created difficult times, as companies and industries have been affected to varying degrees.
However, at OnePlus we have taken all steps to continue normal business. As a result, so far, we have not seen any major impact of the pandemic on our production, supply chain or business in general. If we look on the bright side, this year has been more full than ever for all OnePlus, with a series of launches, which have kept us in line with the calendar and plans for 2020.
The introduction of OnePlus smartphones at different prices is part of our long-term strategy. As I said earlier, we wanted to introduce more affordable products for a while, something we couldn’t do before without compromising the OnePlus standard. Today, thanks to our partners, we can offer more affordable devices that meet the OnePlus standard. So while flagship smartphones are still our focus, the OnePlus Nord and OnePlus Nord N Series are an extension of our Never Settle approach to creating the best products and user experience in the mid-range segment, allowing us to share technology. . with even more users around the world.
3. Is it the beginning of the development of other smartphone lines or are you limited to the current ones?
For now, we’re thrilled to have such a diverse portfolio in the region, ranging from our ultra-premium flagship, OnePlus 8 Pro, to the all-new entry-level device, OnePlus Nord N100. Our desire continues to be to offer the best user experience to our community by allowing users to choose from the widest smartphone offerings we’ve ever had. As the N Series is available across the region, we look forward to receiving feedback from the community and working with them to provide an improved user experience.
4. How are the sales of OnePlus Nord globally, in Europe and if you have statistics for Romania?
Sales data is a way to analyze results, but not necessarily by itself. The measure of our success is user satisfaction and the response we get from the community. This feedback helps us improve and make more comprehensive product decisions, leading to better acceptance of our product offering.
So far we are really overwhelmed by the response that OnePlus North has received in Europe. Since its launch in July, it has become the best-selling smartphone in Finland and Denmark in its first month of sales. On the Amazon store, OnePlus Nord ranks first in Italy, Great Britain, Germany and France and among the top 3 in Spain.
5. What plans do you have with OxygenOS, do you have a backup plan if you face the same problem as Huawei, the lack of Google services?
When we first introduced OxygenOS in 2015, our goal was to improve the current Android offering and provide users with a faster and smoother software experience, allowing them to customize their experience the way they want. Over the years, we’ve worked and done with our community and partner Google, creating the best possible software experience together and being among the first to introduce new software updates.
6. Are you considering the production of foldable smartphones?
As our mission is to provide our users with the latest technology, we have been studying the idea of folding screens, but it’s not the time yet. If we look at the applications currently available for folding screens, we do not find a significant advantage we can offer to users, which goes beyond the current shortcomings of this technology.
7. What are your plans for 2021 in Europe and especially in Romania?
We are excited to enter 2021 with such a diverse product portfolio and look forward to hearing news from our community and continuing to provide the best user experience.
Romania is a key market for us and is part of our ambition to develop our presence across Europe, to satisfy more users, in different price segments. This year we have identified new growth opportunities in the market, driven by the demand for more competitive and quality smartphones at affordable prices and we are confident that our new launches in the Nord and N series will attract many users to Romania, along with the flagship series. prize.
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