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The “John Belongs” start-up section is about the companies of tomorrow. Who are the people behind the new business ideas? Stories, conversations and observations from the world of the founders.
Today former international Marcell Jansen (35) doesn’t care anymore!
As chairman and chairman of the supervisory board of the second division football club Hamburger SV, one might think that Jansen doesn’t have time for outside jobs. But: you thought wrong!
Jansen is one of those professional footballers who privately invest or create start-ups!
Together with Hamburg serial founders Hauke Windmüller and Benjamin Reiß, he launched the cosmetics start-up Groomed Rooster. Their first product is called “Le Coq Rock”. This is a healthy intimate hygiene for men.
I apologize?
Marcell Jansen tells BILD about the idea: “Both in sports and in everyday life, friction and sweat cause unpleasant odors in men, especially in the intimate area. Many women have confirmed this to us and we have asked in advance their expectations of men. Smells are generally more intense due to the wrong and also unhealthy products. This is a problem that we want to solve with our idea of intimate hygiene for men, also for the good of women. It can no longer be a one-way street. Another is the subject of rubbing, which probably everyone knows who joggers or rides a bicycle “
Jansen founded the cosmetics start-up “Groomed Rooster” with Hauke Windmüller and Benjamin ReissPhoto: Sabine Skida
With their intimate investment, Jansen and his colleagues join the group of founders who want to get a million dollar idea with men’s cosmetics.
In America, the Manscaped company, one of the market leaders in the field of intimate cosmetics, is already doing it. After three years, the company is already generating approximately $ 69 million in sales.
For Jansen, care was also a big deal during his active career: “The classic in the shower during my football days was the coconut cream, which many teammates used. It was simply sensational because it was healthy and helped. Skin “.
Marcell Jansen sells intimate hygiene today with her start-upPhoto: Sabine Skida
Today Jansen invests through its own holding, especially in the “health” sector.
He tells BILD: “Ten years ago I founded a medical supply store concept in Mönchengladbach for the first time. After that, due to my gluten intolerance, I took part in a gluten-free patisserie (eg Pastries) and started a Californian “Street Kitchen” for healthy eating in Hamburg with Steffen Henssler and another partner. “Today, Jansen focuses mainly on startups that are in the so-called” early stage “, ie at the beginning of the establishment.
“My parents said that in the past I have always been a very creative boy, who had visions and was able to combine different things quickly,” explains Jansen when asked where his interest in starting a business comes from. . “As a footballer, you can’t keep up with what’s happening in your career. Especially in the long stages of the injury, I had time to reflect on everything that was going on in this bubble. And it became clear to me that I shouldn’t be blinded, but I have to think about what I will do when I can no longer play football. “
Marcell Jansen is now Chairman of the Supervisory Board and Chairman of Hamburger SVPhoto: picture alliance / dpa
In his current job as an investor and founder, Marcell Jansen says he also benefits from the various Bundesliga coaches he has worked with throughout his career.
“During my active period, I have had great mentors who have encouraged me to think disruptive. Of course I also learned a lot from my football coaches like Ottmar Hitzfeld, Jupp Heynckes and Jogi Löw. For example, when it comes to group behavior in team sports. When you boot up, you’re not even alone! But it should also be noted that the role of a manager has changed completely today. Today you should be able to inspire more, be communicative and able to work as a team. “
In the BILD interview, Jansen also talks about his biggest failure as an investor. In that period he ended his professional career as a footballer at the age of 29 thanks to his idea of ”Picue”, a social network for football teams.
They’ve known each other since e-youth: Marcell Jansen and Lukas Podolski at the 2010 World Cup in South AfricaPhoto: Witters
“At the time I was so convinced and invested millions in the idea, but it didn’t work out in the end. This was a lot of money for me. I wanted to do everything and not focus on my strengths. It was a mistake, so failure was important to make it happen. “
When asked which player would like to found a start-up, Jansen replies: “With Poldi! I’ve known him since I was young. Then we found ourselves in the national team. Poldi is an authentic and sensational guy! I would like to do something with Poldi “.
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