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Lately new brands have arrived on the smartphone market, new brands that bet on different bands to conquer Colombian users who, according to studies by various companies, they want good products at low prices.
Xiaomi is a brand that entered Colombia a few years ago and is characterized by providing good devices in features and functions at affordable prices. The phrase “best value for money” earned it hard and dominated in several countries with its medium ranges.
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Likewise, both realme and alive arrived in the middle of the pandemic to market their products with the vision of winning a slice of the country and with a similar philosophy, good prices on entry devices on the market.
Last week Xiaomi presented its first high-end launch in the country, it is the Mi 10T Pro, the flagship of the brand, with which it promises to give power and creativity to its users “in all aspects of their lives personal. and professional, with a user experience at the highest levels in aesthetics, efficiency, innovation and distinction, at a highly competitive price “.
We really try to change the rules of the game in the Colombian market. We know there is good competition
According to the company, the team stands out for its Qualcomm Snapdragon 865 processor, the most modern to date, which offers energy efficiency, power and a screen with Adaptive Sync technology for an intelligent update that updates at a variable rate of up at 144 Hz; plus a 5,000mAh battery and three cameras up to 108MP.
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The Mi 10T Pro will be available in Colombia from the fourth week of November at a base price of $ 2,699,000 in operator stores, online stores and chain stores.
With a combination of 8GB of RAM and 256GB, this device positions itself as a high-end option for a competitive price compared to other brands.
This Mi 10T Pro, explains the company, has one of the best flat screens available on any smartphone today, with a 144 Hz refresh rate.
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With this refresh rate, you get great fluidity when navigating the device and using different applications.
According to the Deloitte Mobile Consumption Colombia 2020 study, the smartphone has become an integral part of everyday life, given the different activities that can be carried out with it: checking bank balances, consulting social networks, watching short videos, making calls, reading news, playing online games and taking photos, among many other activities.
In this sense, the most preferred actions by Colombians surveyed in the study on mobile phone consumption are watch short videos (57%), take photos (55%) and check social media (54%). These percentages increase every year as more and more users find new or better ways to interact with the applications and / or components of their smartphone.
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According to Leo Long, CEO of vivo Colombia, “our commitment to Colombia continues, so we have decided to expand our product portfolio and continue to contribute to the strengthening of the country’s economy.”
With that message they announced the arrival of the brand’s flagship, the vivo V20, which incorporates a 6.44-inch Amoled screen, with a 720G processor, 8GB of RAM and two storage options, one 128GB and the other 256GB.
In the photographic section it has three lenses: a main 64-megapixel one, a multifunctional 8-megapixel one and a mono lens.
As for the battery, it has 5,000 mAh and the possibility of fast charging of 33 W. This is Vivo’s bet for the medium-high range of the country, and it is already available in different chain stores for an introductory price of 1,899. .900 pesos and a final price of 2,499,900 pesos.
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For its part, realme also announced the launch of its new line realme 7, realme 7i and realme 7 Pro, as well as the realme Buds Air Pro. This company arrived in the country in September and aims to position itself in the top 5 in Colombia.
“We really try to change the rules of the game in the Colombian market. We know there is good competition, but in the company we are looking for offer users the best specs at the lowest price“Cristian Barrios, Realme’s sales director for Colombia, told EL TIEMPO.
With good options, Chinese brands continue to strengthen in the country and generate more memory in the Colombian consumer, who was used to traditional brands.
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