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Although Xperia smartphones have gotten better and better, Sony has barely managed to sell more devices in recent years. The situation is now stabilizing.
Sales of their Xperia smartphones have dropped dramatically at Sony. In some cases, sales have even been deliberately halted to bring the bloated smartphone business to a new leaner footing. Meanwhile, the downward spiral does not seem to be turning any further. Sony doesn’t sell that many devices, at least not compared to Samsung and Co., but sales figures, which have fallen sharply in recent years, are stabilizing again.
The Xperia division can stabilize their numbers
Sony managed the previous year’s data in the second quarter of the year and narrowly missed the 2019 comparison period in the first quarter despite Corona. So go no further, the first two quarters of the year were even stronger for Sony than the Christmas business of 2019. More recently, Sony has sold around 200,000 copies per month, which is around 600,000 Xperia smartphones per quarter.
The not always understandable steps in which Sony introduces its best smartphones to the market are also responsible for the relatively weak numbers. Often months late, too long after submission and usually at very high prices. But maybe the future looks brighter again so that people can better sell their handyman smartphones.
via Phonearena
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