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Now it all becomes concrete very quickly, Google is making the first Google Photos features available only for money.
A few days ago, text forms appeared in the Google Photos app that could reveal interesting details about the near future. These were features of the built-in editor, which will soon be available only to Google One subscribers and therefore are no longer free for everyone. Now Google has confirmed this and the first screenshots have long since appeared.
One user reported with screenshots that could directly confirm that Google is already testing the introduction of paid features. Said user is not a Google One subscription and therefore could not access Color Pop. Shortly after, Google spoke to Engadget and explained what it was all about.
Shortly after publishing this article, a reader informed us that Google Photos’ Color Pop feature is locked behind a Google One paywall. I’ve contacted Google for confirmation but haven’t received a response yet. https://t.co/99dsMWcKe1 pic.twitter.com/NOWepbpXkH
– Mishaal Rahman (@MishaalRahman) November 6, 2020
“In Google Photos, Color Pop is a feature still available to everyone for free for photos with depth information (such as portraits). As part of an ongoing rollout that began earlier this year, Google members One can apply the feature to even more photos of people, including those without in-depth information. “
The aforementioned depth information allows you to distinguish the foreground from the background, which obviously makes editing a little easier. Photos without this information are more difficult to edit, require more computing power and artificial intelligence in the background. And Google obviously wants to get paid for these factors.
So far it seems to be clear that Google only makes some of the photo editor features chargeable. Perhaps always those who use a compute via the cloud, which is why a necessary cloud subscription seems all the more sensible. Most recently, Google added a VPN to its One subscription.
Google has been moving away from the free mindset of the past decade
From my point of view it makes sense that Google wants to build more customer loyalty in new ways. In addition to the new features, this can also be done by turning them into paid premium customers. Especially since at some point you will definitely want to make a little more money with Google Photos, to date the photo app provided ex works has been extremely extensive for completely free use.
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