There are a number of industries that, at least on the surface, adapt perfectly to blockchain technology. Taking advantage of the security of the blockchain, logistics is one; exploiting the transparency of the blockchain, finance is another.
However, none of these, like many others, implies direct contact between technology and consumers. And that's why many argue that it is gambling and gambling that should be seen as the main candidates for the adoption of mainstream cryptocurrencies.
With gaming, blockchain technology will be largely exploited to create cryptocurrencies to serve a virtual commerce universe whose dimensions are growing exponentially. It is expected that gaming as a sector will increase by 25% between 2016 and 2020 and the lion's share in this sector will occur in Asia.
E-commerce should be one of the main drivers of this growth, and this is the reason why Enjin – the largest social gaming platform in the world – has been so aggressive in bringing Enjin Coin to the market. The project aims to create the universal currency of the entire gaming universe. Making that currency a cryptocurrency was a breeze – and if the concept took off, then the game could potentially become the main case of using the cryptography world.
User Experience Key
The game of chance, on the other hand, seems to present more than one mixed bag. The release of Augur – an entirely decentralized platform of predictive markets – represented a truly profound step for the gaming industry, which has largely gone unnoticed.
And why does not it seem that too many people pay attention? The user experience. Augur currently requires its users to download an entire copy of the Ethereum blockchain and also presents a high barrier of access in terms of learning around the platform itself.
As a result of Augur's experience, other blockchain-based gaming platforms are starting to understand the need to test the user experience. Mevu is one of these projects whose team decided to launch its Beta during the last year's world cup as an opportunity to test the general characteristics, usability and performance. attractiveness of its platform for users.
A project that has worked for three years, its team aims to be the main player in a blockchain gambling industry whose value will be worth up to $ 150 billion by 2020, according to an estimate.
"It is not enough to offer transparency: To take a leading role in this emerging sector, your platform must be just as – if not more – attractive than any traditional gaming platform" says Tucker Robinson, head of project marketing. And to make the platform more attractive to users, project developers are planning to offer users the ability to create their own markets.
In other words, expect to see new gambling blockchain ecosystems that now differ from traditional gaming environments through a fundamental difference: users themselves will define their markets.
And it is by marrying usability to this aspect of blockchain technology – the democratization of the markets that distribute technology naturally leads to gambling (which it can not offer for games) – that the gambling game it could eventually become the most successful advocate of the Blockchain.