By James Redmayne
SYDNEY (Reuters) – With a scan of their smartphones, consumers can now track the journey of their fish to ensure it's legal, ethical and sustainable product.
OpenSC, a global digital platform developed in Australia, allows users to scan the QR code with a smartphone to see where the product came from, when and how it was produced.
Launched by the World Wildlife Fund (WWF) and the investment firm of BCG Digital Ventures, it uses blockchain technology that records information as the movement of the product and the details of its storage.
This makes it possible to provide accurate information on supply chains, enabling consumers to seek sustainable, and its developers said.
"What the OpenSC platform does is it democratizes that information," Paul Hunyor, Managing Director of BCG Digital Ventures, told Reuters Television.
"What is the journey that is being caught?" he added.
Blockchain technology makes use of a database of records.
OpenSC evolved from a WWF-led project that used blockchain to track caught in the Pacific Ocean. BCG Digital Ventures was brought in to help build the platform.
The platform is now tracking fish and the developers. OpenSC is also in commercial discussions with potential partners on commodities such as palm oil and timber, to WWF spokesman said.
The platform was launched on Jan. 17 at the Air restaurant of the famous Australian chef Matt Moran in Sydney. Guests were able to track the journey of their lunch – fillets of Patagonian toothfish – from bait to plate.
OpenSC-tracked food will be served on Thursday to business leaders attending the World Economic Forum in Switzerland.
"This will allow us to have a full-fledged food," says the WWF, said in a statement.
(Reporting by James Redmayne; editing by Darren Schuettler)