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All films planned by the North American Warner Bros. studios. for 2021, including “Dune” and “Matrix 4”, will premiere simultaneously in theaters and on the HBO Max streaming platform, it was announced today (3).
It was recently announced that Patty Jenkins’ “Wonder Woman 1984” would premiere simultaneously in theaters and on HBO Max on December 25th. Today, Warner Bros. Pictures Bros. announced that this hybrid model will be applied to all of its films slated for 2021, including several that had been postponed this year due to the pandemic.
To accompany the news, an anticipation teaser appeared on social networks.
According to the company, in a statement quoted by several American media, the films will continue to be shown in cinemas around the world and, at the same time, will be accessible for a month on the HBO Max platform, in the United States.
After the first 31 days, films will only be shown in theaters until the transition to the traditional video on demand market on platforms such as Amazon, iTunes or Fandango.
According to the specialized press, Warner has chosen to put all the films and not just some as originally thought because the North American market is becoming increasingly unstable, with over 60% of the theaters closing again and many of them being on brink of bankruptcy as the pandemic worsens and authorities in various parts of the country are preparing to implement measures to keep the population at home.
According to HBO Portugal, in a statement released today, the head of HBO Max Global announced in a speech at the Web Summit that “HBO streaming platforms in Europe will begin to evolve into HBO Max in the second half of 2021”.
Among the premieres of Warner Bros. The new version of “Dune”, which revisits the film made in 1984 by David Lynch and the novel by Frank Herbert, the fourth film in the “Matrix” saga, “Godzilla vs. Kong “,” The Suicide Squad “, which stars the Portuguese Daniela Melchior, and the sequel to” Space Jam “, among others.
Among the titles also stand out the Lin-Manuel Miranda musical “In the Heights”, the prequel to “The Sopranos” entitled “The Many Saints of Newark”, plus a film from the saga “The Conjuring”, the “thriller” with Denzel Washington “The Little Things”, the animation “Tom & Jerry” and a new adaptation of the video game “Mortal Kombat”.
The study guarantees that this hybrid model will not be applied to its films after 2022.
“We live in an unprecedented era that requires creative solutions, including this new initiative from the Warner Bros. group. Images. Nobody wants us on the big screen again. We know the news is the life of screening, but we need to balance it with the reality that most cinemas in the US will continue to operate in 2021 with a small audience, “said Ann Sanoff, executive director of Warner Media, quoted in the statement. .
“With this one-year plan, we can support our exhibition partners with a range of films, making them available to those who may not have access to theaters or are unwilling to return to theaters,” added Ann Sanoff.
For the official, this is a situation that benefits both exhibitors and the public.
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