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Samsung is one of the pioneers in the world of foldable smartphones. It is in this competition with other players, but without a doubt it is the brand that stands out the most. This is a “completely new” field and in which the South Korean company continues to pioneer, with prospects already outlined for the future.
Responding to consumer needs will mean offering thinner and lighter models with differentiated applications.
Foldable smartphones - The solution in a saturated market according to Samsung
Samsung Electronics (virtual) Investor Forum 2020 was held yesterday. This online event was the motto for Lee Jong-Min, the company's executive director, to share some of Samsung's strategies and ideas regarding the future of foldable smartphones.
According to Lee Jong-Min, this product will allow companies to continue growing "in the saturated smartphone market." Furthermore, they should not be seen as a continuity of the existing model segment. Yes, they should be understood as a whole new segment.
Foldable phones are not an expansion of existing smartphones, but a whole new field
Furthermore, Samsung's foldable phones will have an evolution, which seems obvious to us, but which is highlighted in this investor forum. Foldable phones will be thinner and lighter in the future. This was not the case, in fact, for the Galaxy Z Fold2, which increased slightly from the original model, going from 263g to 282g in terms of weight and the thickness went from 15.5mm to 16.8mm.
The profile drawn on Z Fold2 and Z Flip users reveals that Fold owners are looking for productivity and the tablet-sized screen meets that need. The Flips are a different group, who favor portability and design.
The future Fold, the Galaxy Z Fold3 will be a premium model that will cost the same as the previous model, around € 2000. However, it will be revolutionary in terms of exclusive features and features and will already have support for the S Pen.
Until June, when this new model should appear, Samsung will have time to improve the screen and adjust the size of the smartphone.
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