Fintech-oriented API to insert new verticals after raising $ 25 million


Even Financial raised $ 25 million in capital from investors, including Goldman Sachs.

The funds will be used to continue to grow and address new vertical product markets, such as deposits, credit cards and mortgages, the fintech said Tuesday.

The capital increase included $ 18.8 million in Series A funding conducted by GreatPoint Ventures. Other investors have included Goldman, Canaan Partners, F-Prime Capital, Lerer Hippeau and Jacob Gibson, co-founder of NerdWallet. This total also included a $ 3.3 million investment previously published by American Express Ventures, among others.

Phillip Rosen is CEO and co-founder of Even Financial.

Series A funding comes after raising $ 6.2 million in a seed round.

"While the online financial services ecosystem is growing rapidly, the infrastructure for financial institutions to distribute their products digitally remains fragmented and a bottleneck for growth," said Phillip Rosen , CEO and co-founder of Even. "It is difficult for financial institutions to connect with consumers and for people to find the right financial products for their needs.The funds secured with our Serie A will allow us to continue to expand our API, which fills this gap at the same time. ; inside the ecosystem. "

The Even API acts as a trusted intermediary between banks and third parties, such as personal finance websites, apps and points of sale, to offer advice on financial products. Over 3 million consumers use the Even network every month to be combined with financial products.

The fintech search, comparison and recommendation API is a level of infrastructure that allows over 150 partners, such as and Transunion, to connect their audience with product recommendations and real-time decisions from credit institutions such as Prosper, Lending Club and Marcus of Goldman Sachs.

"We have been extremely impressed with Even Financial since day one," said Mike McCormick, associate associate of GreatPoint Ventures, in a press release. "As we learned more about Even, it became clear that I am inside track to become a dominant player in the financial services industry."

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