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Tottenham Hotspur soccer player Dele Alli it was called as SPORT EXCEL‘first global ambassador, having signed a long-term partnership with the eSports organization.
According to the EXCEL statement, the agreement aims to “bridge the gap between sports, games and eSports”.
RELATED: EXCEL ESPORTS Unveils Brand Update with New Logo and “Power of Better” Ethics
Alli’s role will include helping to provide the team’s talent pool with experience and knowledge of performance at the highest level. As such, Alli will help EXCEL rosters develop a psychological skill set, which includes coping with pressure, overcoming challenges, and the ability to bounce back from setbacks.
“Everyone who knows me knows that my greatest passion outside of football is the game and after getting more and more involved in the industry in recent years, it seemed like joining forces with an esports team was a natural step for me. . ” Alli commented. “What attracted me to EXCEL was the fact that it is the largest British esports brand in the country and competes at the highest level of esports, but beyond that, I love the fact that the brand was born out of a passion for games and from the resulting values he sustains.
“My knowledge of being a competitive athlete is something that I believe can truly benefit EXCEL’s talent roster as they continue to strive to be better every single day, but I will also look to deepen my knowledge and understanding of this truly exciting industry. “
The partnership should also provide Alli with the opportunity to learn how an esports brand works by integrating directly into the organization.
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The agreement represents 12 significant months for EXCEL, with the brand making a number of changes to its structure. Just last week the organization introduced its new “Power of Better” philosophy along with a complete rebranding. Previously, EXCEL also developed its new leadership team with Wouter Sleijffers join as CEO is Robin McCammon be appointed Chief Commerical Officer.
In the announcement, Sleijffers added: “EXCEL ESPORTS competes at the highest level of gaming competition. After the recent launch of the new EXCEL and our vision in The Power of Better, we have been looking for a person who is our inspiration to get the best out of ourselves. Therefore, we are very pleased that Dele comes on board to support us on our new focused journey.
“Dele knows better than anyone what it means to reach and stay at the top and also shows the true passion and professionalism that is so prevalent in our competitions. We look forward to working with Dele to develop our talent, use his advice and skills to drive EXCEL forward and help ensure we are not satisfied with our new ambition. “
Esports Insider Says: The acquisition of Dele Alli is a smart business move for EXCEL ESPORTS. Over the past couple of years, the Premier League footballer has shown an interest in games and esports and is already associated with another popular brand in HyperX. Overall, the partnership matches EXCEL’s new branding, while also ensuring that its UK roots remain firmly established.
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