Ewald Lienen takes out Oliver Bierhoff



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On Monday afternoon, news came from Frankfurt that Joachim Löw will continue to guide the fate of the national team.

The coach of the national team, the executive committee of the DFB decided after a two-week period of reflection, could remain in office at least until the European championship next June.

For Ewald Lienen, FC St. Pauli’s “ambassador of values”, keeping Löw comes as no surprise. “I was not expecting a palace revolution and never thought another decision would be made,” the former Bundesliga professional and coach told “WE NEED TO TALK“, the interactive live show by SPORT1.

Lienen: hold on to Löw correctly

A half-year separation before the European Championship tournaments would have made Lienen consider “nonsense,” he said. “The moment after the 2018 World Cup would have been to change something”.

Ironically, Lienen, who already had a reputation as a rebel as an active player, in a pampering class? Not at all – because then he buttoned the DFB and Oliver Bierhoff.

“From 2006 to 2014 the national team built an incredible sympathy nationally and even worldwide,” recalls Lienen.

“Even though we were teased about winning but not playing well, we had a phase where we played well but we didn’t win anymore. But this led to more sympathy. At the World Cup you also have Beauty and success in harmony.

Lienen: “… then I’m wrapped the wrong way”

The DFB then grossly exaggerated its marketing strategies under DFB manager Bierhoff. “Oliver Bierhoff comes from the marketing corner. I can’t just sell my soul and think I’ll win people with it. Football without fans is a different kind of football, it’s practically dead – even for investors. I’m only there when there are a lot of fans. “

Lienen became increasingly furious. “The experience in the stadium, which we don’t have at the moment, is endured again and again by the active fan scene. When it’s gone and I turn it into a” Fan Club “, for which I pay a contribution and that too. with a large international corporation garnish, so I’m wrong and on the wrong track. “

At a time when there was no success, the DFB had let unbridled marketing fly around the ears. “I can only save myself if I throw everything away with total success and people say ‘okay, but they win everything.” Unfortunately, this was no longer the case – and this combination then resulted in the interest of the fans and the reputation of the national team in the public being severely damaged. “

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