[ad_1]
After 16 years at TVI, Cristina Ferreira knocks on the door, where she was already queen, and moves to SIC. It was a bomb. In Paço de Arcos they pay him a monthly salary of 80 thousand euros and also give him the possibility of ordering, as executive consultant of the general direction of the entertainment of the Impresa group. It debuted on the small screen on January 7, 2019, before the station’s morning show, and has been winning ever since. The rival, Manuel Luís Goucha, beats for many and packs SIC to the leadership of the public, after more than a decade in the dark. It was unstoppable.
But happiness fades quickly. And, taking advantage of the harassment of his first professional love, he slams the door again, exchanging SIC for TVI, where he is given 250 thousand euros a month. The calendar marks July 17, 2020. And we have another bomb again. However, this has judicial overtones that promise to get a lot of ink flowing in court. At TVI, in addition to a (even more) millionaire contract, Cristina takes over the areas of Fiction and Entertainment. Become a shareholder of Media Capital, with 2.5% of the company’s shares. Never seen before.
Living a dream and motivated by a war with Balsemão and Daniel Oliveira, Cristina rolls up her sleeves and starts working. On several fronts, but above all in its program, something megalomaniac, weekly, without a certain day, in the morning and in the afternoon. ‘Dia de Cristina’ kicks off on 23 September and, with an investment of 300 thousand euros, closes next month. Without glory. He won in the morning, but succumbed to the afternoon for Júlia Pinheiro, with rare exceptions. It did not create dynamics or build public loyalty. There is only one balance: however much the idea may be, it is a defeat in the speaker’s curriculum. And time has proved me right. I have always maintained here that Cristina should have protected herself. Like it? By doing “You on TV!” until the end of the year. And then, yes, in early 2021, he would switch to his dream format. He took a risk and made a mistake. He spent money and lost prestige. Now go ahead. With less room for error in Queluz de Baixo. But this, the Portuguese television star knows better than anyone else.
.
[ad_2]
Source link
