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The weak audience of “VivaVida”, presented by Ruben Rua and Helena Coelho, on TVI, is a cause for concern for Cristina Ferreira, director of Entertainment and Fiction of the channel. Still isolated, the star insists on keeping her professional commitments. Cristina met the magazine’s team on Saturday afternoon, via videoconference, and revealed the images of the meeting on social networks. According to the website ‘Flash!’, In one of the speeches Cristina appears with a washed face but with the “expression of a few friends”, which implies that she was unhappy with some situation related to the program. In the video, Ruben appears with a heavy expression and Helena Coelho appears biting her nails as a sign of concern.
However, a source close to Cristina denies the tense atmosphere with the team. “If Cristina were giving Ruben a pig, she wouldn’t publish this picture.”
As for the public, “VivaVida” still does not win the attention of the public. In the latest broadcast, the format ranked third, behind SIC and RTP1.
It should be remembered that Ruben Rua – also in isolation – is one of Cristina’s bets, with whom she maintains a relationship of complicity.
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