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The hearings of “Vivavida” were not the nicest, being almost always behind SIC. In the latter, it was almost overtaken by RTP. The bells rang on TVI and something needs to be changed for the program to reach audiences. Not even with Cristina’s presence in the studio did she manage to win … Cristina, who chose the duo of presenters, knows that the attention is centered on her, also because this is a personal bet by the Director of Entertainment and Fiction of TVI. It was thanks to this program that he saved Ruben Rua, who had been fired by Nuno Santos. But things don’t seem to work out for Vivavida, at least in terms of viewer preferences. So, even alone, Cristina undertook to call the team for a videoconference meeting … and from the faces of Ruben Rua and Helena Coelho, it seems that the grown-ups have scolded.
Cristina wanted to share the video, where she appears clean but with the expression of a few friends. Ruben is the one with the most closed face to Cristina’s words … and he who always smiles on social media.
If the audience does not improve, the program risks ending … Cristina has already said that there are no sacred cows and that even ‘Cristina’s Day’ may have its days numbered if it continues to lose in the hearings.
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