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The Super League will present itself in a new guise at the start of the 2021/22 season!
After Raiffeisen’s longstanding commitment, Credit Suisse is now the new title sponsor and namesake. The financial services provider and Ringier Sports AG, the exclusive distributor of the Swiss Football League (SFL) for central advertising rights, have signed a four-year contract. Included in the deal: CS will not only appear in the league name, but will also be featured in all stadiums – with perimeter advertising – and on Super League club jerseys.
For Credit Suisse, this is another big step in its support for Swiss football, which has now lasted for over 25 years, whether as a primary partner of all U and A national teams for women and men or through involvement in popular sport. eFootball or in the new program of the football stadium in Zurich which will be called “Credit Suisse Arena”.
“Further commitment to football”
The new partnership with SFL makes CS “proud”, as André Helfenstein, CEO of Credit Suisse (Switzerland) AG explains: “The commitment fits perfectly into our long-term football sponsorship with the Swiss Football Association and is a further commitment to football , to sport and to Switzerland “.
Marc Walder, Chairman of the Board of Directors of Ringier Sports AG, is also satisfied: «In recent years, top Swiss football has developed impressively. This also applies to the Super League. Peak sport is an important factor in society. I would like to thank Credit Suisse for its invaluable commitment, especially as clubs, leagues and associations face the economic consequences of the pandemic. “
It remains to be seen what the new Super League appearance will look like for the time being: the presentation is expected to take place before the start of the 2021/22 season. (mpe)
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