Contest of Heroes in your app store

Huawei announces the official availability of the game Dystopia: Contest of Heroes, in your app store. Beetroot Lab, the growing independent game development studio, launches its new post-apocalyptic game exclusively in the HUAWEI AppGallery.

Huawei is working closely with Beetroot Lab studio in Latvia and supports the launch of the game on the AppGallery platform for users around the world. The game is exclusively available to Huawei users before it becomes available on other platforms and they are encouraged to install it on their devices via a series of notifications with recommended applications. In the coming weeks, both sides will work together to increase the number of users and revenue of the game, Huawei promoting the game on its marketing channels, including its multi-touch AppGallery presentation and advertising in the Huawei Ads network.

“The advantage of launching an exclusive game in the AppGallery store is that we will use all our marketing strategies to raise the profile and encourage the installation of the game.“, declared Wang Heng, Vice President, Global Partnerships and Eco-Development, Huawei Consumer Business Group, CEE and Nordic countries. “After being available on other platforms, it will compete in a very crowded gaming market, but by then it will already be promoted to millions of players.“, He adds.

Dystopia: Contest of Heroes is a free-to-play multiplayer fighting game with rich color graphics, high quality and a series of fully customizable 3D heroes with player-controlled abilities. In a dystopian New York in 2065, players must build an empire by occupying neighborhoods and collecting sci-fi-themed gear, managing raids on other players, and building social alliances.

A key feature of this strategy game, developed over a three-year period, is the integrated tournament series that allow multiple players around the world to compete. The feature is also enhanced with an annual tournament hosted by the game’s main character, Irishman Conor McGregor *, a mixed martial artist and professional boxing player and former UFC champion.

“We are thrilled to be working with the HUAWEI AppGallery and appreciate their growing interest in supporting us in launching the latest mobile strategy game globally: Dystopia: Contest of Heroes.“, declared Davis Ziedins, co-founder and Business Developer, Beetroot Lab. “With the famous Conor McGregor as our gaming and image partner, we have a huge responsibility and that is why it is important to work with a reliable technology partner like Huawei, who supports every step of our integration and user loyalty.“, He continues.

Upon launching a software test in New Zealand, Australia, Canada and the Nordic countries, with a controlled degree of promotion, Dystopia achieved an impressive 7% D28 score. 7% of users who installed the game continued to play it after 28 days and conversion to paid users reached 3.2% in Tier 2 markets and nearly 5% in Tier 1 markets.

Beetroot Lab benefited from Huawei’s extensive technical support while integrating the game into the AppGallery. This included the use of kits developed by Huawei Mobile Services, most notably Account Kit, which provides developers with simple, secure and fast access and authorization, and In-App Purchase Kit, to facilitate in-app virtual product purchases and payments. quick. This support is part of Huawei’s commitment to developers, which it supports to achieve significant business benefits and to which it provides access to a large number of users of an app store that has so far reached 294 billion downloads globally.

“The whole process of publishing the game on AppGallery was very fast and smooth, and our developers received proactive support from the team via email or video call, whenever we needed it.“, Concludes Andrew Volkovs, Development Project Manager the Beetroot Lab.