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“Ray and I have been going back a long time and it’s great to work with him again,” said CoinPayments CEO Jason Butcher. “His deep understanding of qualitative and quantitative marketing and his mastery of brand dynamics are unmatched. CoinPayments will greatly benefit from Ray’s leadership and experience as we work towards aggressive growth plans this year.”
Mr. Torresan brings decades of technology marketing experience to CoinPayments. In 1998, he co-founded and managed MindfulEye, an artificial intelligence company whose technology was the first to determine the sentiment of information spread online. He later co-founded Institute B, a major Vancouver-based social enterprise incubator. Mr. Torresan also founded and directed Torresan | TCI Communications, one of the Vancouver the best known public relations companies. More recently, he created and exited Archive Digital, a marketing agency specializing in e-commerce.
“CoinPayments is one of the most ambitious companies I have ever worked with and the opportunity to build on this global foundation is really exciting,” Torresan explained. “2020 will be a year with dozens of milestones: from high-level partnerships to a renewed brand and a renewed focus on data-driven marketing. My goal is to tie all these elements together in a cohesive marketing strategy and growth objectives that we are set as a company “.
The appointment of Mr. Torresan is effective immediately.
About CoinPayments
CoinPayments is the easiest, fastest and safest way for merchants around the world to transact cryptocurrencies. It is the first and largest cryptocurrency payment processor with more than the United States $ 5 billion in total transactions to date, while supporting more than 1,900 coins, and is the preferred cryptocurrency payment solution for merchants and ecommerce platform providers around the world. Founded in 2013, CoinPayments is dedicated to providing customers with fast, secure and easy-to-use cryptographic payment APIs, shopping cart plugins, digital wallets, and a host of other solutions that support cryptocurrency payment applications. More information on: https://www.coinpayments.net/
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SOURCE CoinPayments
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