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CoinPayments, the World’s Leading Cryptocurrency Payment Processor, Announced a Tech Marketing Veteran and Entrepreneur Ray Torresan as Chief Marketing Officer. Under Torresan’s direction, CoinPayments is undertaking a complete rebranding and will significantly increase its ongoing marketing activities to support exponential revenue growth goals.
“Ray and I have been going back a long time and it’s great to work with him again,” said CoinPayments CEO Jason Butcher. “His deep knowledge of qualitative and quantitative marketing and his mastery of brand dynamics are unmatched. CoinPayments will greatly benefit from Ray’s leadership and experience as we work towards aggressive growth plans this year. “
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Mr. Torresan brings decades of technology marketing experience to CoinPayments. In 1998, he co-founded and managed MindfulEye, an artificial intelligence company whose technology was the first to determine the sentiment of information spread online. He later co-founded Institute B, a major Vancouver-based social enterprise incubator. Mr. Torresan also founded and directed Torresan | TCI Communications, one of the Vancouver the best known public relations companies. More recently, he created and exited Archive Digital, a marketing agency specializing in e-commerce.
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“CoinPayments is one of the most ambitious companies I’ve ever worked with and the opportunity to build on this global foundation is really exciting,” Torresan explained. “2020 will be a year with dozens of milestones: from high-level partnerships to a renewed brand and a renewed focus on data-driven marketing. My goal is to link all of these elements together in a cohesive marketing strategy that will meet the significant growth goals we have set for ourselves as a company. “
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