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Global digital currency processor CoinPayments has just announced a strategic partnership with Shopify, the Canadian e-commerce multinational for online stores and retail point-of-sale systems. As a result, CoinPayments is now a visible payment option for Shopify customers at checkout, and providers can choose to be paid in Bitcoin SV or the more than 1,800 digital currencies supported by CoinPayments.
More payment options lead to more sales
Shopify has been testing the beta version of the CoinPayments payment option throughout 2019.
“The beta testing process involved full functionality and security testing with live interactions with merchants before it became publicly available for the entire Shopify platform,” CoinPayments CEO Jason Butcher told CoinGeek.
After a successful beta that demonstrated CoinPayments performance and security, Shopify has decided to officially partner with the digital currency processor.
“Shopify is a natural choice for us,” Butcher said. “As they seek to bring new features to their merchant base and CoinPayments works to drive cryptocurrency adoption globally, it makes sense to create an integration that allows for easy, secure and cheap transactions.”
This collaborative effort is beneficial for both Shopify and CoinPayments. The more payment options that are available to consumers at checkout, the more likely a merchant is to make a sale. By working through CoinPayments, Shopify can easily offer digital currency payment options to its customers with low transaction fees.
CoinPayments: partnerships are key
CoinPayments’ partnership with Shopify is just the beginning in terms of the partnership that the company will announce.
“Partnerships with some of the largest e-commerce platforms in the world are a key part of our strategy at CoinPayments as we bring digital currencies to merchants and consumers around the world,” said Butcher.
CoinPayments has the infrastructure that allows merchants and suppliers to accept payments in digital currency. Therefore, it makes sense for the digital payment processor to partner with companies that sellers and merchants use to reach their customers. In a recent interview with CoinGeek, Butcher said, “The key to reaching a tipping point in digital currency is mass adoption.” By partnering with companies like Shopify that power more than 1 million businesses in over 175 countries, CoinPayments is taking the world one step closer to mass adoption, or at the very least, legitimizing digital asset payment methods.
New to Bitcoin? Check out CoinGeek Bitcoin for beginners section, the ultimate resource guide to learn more about Bitcoin, as originally intended by Satoshi Nakamoto, and blockchain.
