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This year, the new consoles from Microsoft and Sony will appear just in time for the Christmas business. However, there may be delivery bottlenecks due to high demand. Sony denies any concerns.
• Sony delivery bottlenecks?
• Sony contradicts Bloomberg’s claims
• 11 million units are expected to be available from the retailer at the time of release
New generation console for Christmas
After seven years with Sony PlayStation 4 and Microsoft Xbox One The new generation of consoles will hit the market this year. Just in time for Christmas business, PS5 and Xbox Series X should be available for purchase.
As an analysis by the NPD group has shown, consoles will end up under Christmas trees in abundance, as expected. The race on next-generation consoles, however, will result in bottlenecks and delivery delays until 2021, as the study predicts.
Conversely, older consoles could benefit from these bottlenecks, as those who are lost temporarily buy games for the previous generation and only switch to new consoles later when they become available again.
Because both the PS5 and the Xbox Series X are backward compatible and can play titles purchased for PS4 or Xbox One.
Sony denies delivery problems
However, the company vehemently denies the Bloomberg report that Sony should have curbed production by four million units. According to GamesIndustry.biz, Sony is communicating to its customers: “While we do not publish any production details, the Bloomberg information is incorrect.” However, the company admits that it made changes to the way the console was produced.
“We have changed the production volume of the PlayStation 5 since the beginning of mass production,” continues Sony.
System-on-a-chip is seen as a problem
It remains to be seen whether Sony’s promise or the claim that production is going as planned is true. However, the blame for the whole dilemma is the system-on-chip tailored to PS5, as reported by Bloomberg in the original article.
Consequently, the corona pandemic should be jointly responsible for the chip delivery difficulties.
According to Niko Partners insider Daniel Ahmad, Sony is already taking precautions to bring the expected amount to market on time. Ahmad writes via Twitter: “Sony relies on air travel to ensure that the PS5 can be shipped in sufficient numbers. The company has booked 60 flights (Delta 747) since October to bring consoles to dealerships a full quarter is enough. air is faster than shipping by sea, but it is also more expensive. ”
Sony uses air travel to ensure that PS5 can meet the demand / supply of sufficient units
The company has booked 60 flights since October (Delta 747) to ship the consoles to resellers. This supply is expected to last throughout the quarter
Air freight is faster than the sea, but more expensive.
– Daniel Ahmad (@ZhugeEX) September 14, 2020
3.5 million copies of the latest generation of consoles are expected for retail in the United States and 7.5 million for the rest of the world.
Henry Ely / financingen.ch publishers
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