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On Friday, the online store Bitcoin Movement (BTCMVMNT), launched a limited edition streetwear line with a blockchain-backed “Proof of Authenticity” system.
The collection of 300 items, designed with input from British entrepreneur and rapper Zuby, consists of 50 hoodies, 125 hats and 125 T-shirts, all with the ’21 Million ‘logo, which represents the maximum amount of Bitcoin that will be able to never be undermined.
Each piece in the collection, titled “Take the Power Back”, contains a near-field communication chip connected to the VeChain blockchain. Via a mobile application provided by the Bitcoin Movement, customers can scan a sticker attached to the garment and the application will retrieve product information from VeChain in real time.
If the product is genuine, the application will display the message “100% authentic verified”. Additionally, the app will show the specific version number of the garment and the unique transaction ID that links it to the blockchain.
The founder of The Bitcoin Movement, Daryl Kelly commented, “I wanted our first limited edition blockchain collection to be truly representative of the philosophy of Bitcoin. To embody the attributes that made it so disruptive, successful and attractive to those looking for. truth and transparency. VeChain’s industry-leading public blockchain technology fits our movement perfectly. “
This collaboration isn’t the only example of limited-release fashion that relies on blockchain technology to discourage knock-offs. Recently, fashion makers around the world have begun to adopt blockchain technology in the field of supply chains or in the field of verifying the authenticity of products.
On September 3, fashion house Alexander McQueen launched a new blockchain-based label that allows both designers and consumers to register and trade clothes securely.
