Long Blockchain Corp., a beverage producer turned into a startup blockchain, announced it has changed its business line again and will now also focus on loyalty programs on July 31 at Long Island Business News.
The New The York-based company, which saw the greatest volatility in stock prices after unexpectedly postponed to Long Blockchain by Long Island Iced Tea in January, said it would exploit the so-called "distributed ledger technology" ( DLT) in its new format.  The operations will be managed through a new branch called the Stran Loyalty Group, while the CEO of Long has resigned.
"Trademarks and consumer companies recognize that loyal customers no longer buy goods but also buy more often" CEO Andy Shape said in a press release:
"Creating greater loyalty with customers who are engaging in loyalty programs through advances in technology is the key to future growth and the massive caliber. "
Since the original blockchain pin, the company's fortunes have been mixed. As previously reported by Cointelegraph, Nasdaq formally removed Long Blockchain from its April listing by low market capitalization.
"The company's goal is to use the initial loyalty business as a catalyst to implement disruptive technology solutions, including distributed ledger technology, in the loyalty sector, achieving immediate revenue and credibility from traditional contracts of loyalty ", continues the press release, adding the reserve a little curious:
" There can be no guarantee that the company will be able to develop this technology or to market it profitably, if developed. " The entry of Long Blockchain into the loyalty market is not without competitors, with several existing companies also seeking to rationalize the sector of fragmented fidelity using blockchain technology.