BET Report: Dell wins the second most trusted brand in the country for the second time! | business

#Kolkata: The recently published TRA report. And according to that report, Dell was named the most trusted brand in the country. This is the second time that Dell has won the title. However, for the first time this year, mobile phone companies are on the list of the most trusted brands. Because according to the TRA report, Mi Mobiles is in second place. In third place is Samsung Mobiles. Apple iPhone and LG TVs are in fourth and fifth place respectively.

In addition to mobile phone companies, car manufacturers and TV channels are also among the top ten. In this case, Oppo is at number six in the list of brand trusts. Number seven is Sony Entertainment Television. At number eight is the car manufacturer Maruti Suzuki. In ninth and tenth place we find Samsung Televisori and Vivo respectively.

This time TRA Research has completed 10 years of choosing the best brands through brand analysis and consumer analysis. In this case, the brand trust matrix of different brands is usually created. The best brands are then chosen among them. More than 6,000 brands from 16 cities were surveyed this year. From here the best 1000 brands are selected. A total of 323 categories, 41 super categories, F&B and FMCG categories were included in the report.

F&B has the largest number of brands. Its number of brands is 151. This is followed by FMCG (144 brands). Together, they make up 29.5% of the total brand. LG also won the title. All India Bank 5 in the television category. All India Bank 14 in the case of refrigerators. All India Bank 26 in the case of washing machines. Additionally, Patanjali Dant Kanti is in the Toothpaste section of the TRA Brand Trust Report 2020. It’s All India Bank 15. Patanjali Dant Kanti broke Colgate’s nine-year record. Airtel is in the category of mobile service providers. It is All India Bank 20.

Other departments include several large companies in the country. In this case, Tanishq (All India Bank 48) is in the jewelry segment. The preschool segment includes Euro Kids (All India Bank 52). The credit card section includes American Express (All India Bank 59). Muthoot Finance (All India Bank 70) is in the financial services department. Jeep (All India Bank 74) is in the SUV production segment. The OTT platform section includes Zee5 (All India Bank 108). Okaya (All India Bank 140) is in the battery preparation section of the inverter. The water purifier section includes Livpure (All India Bank 141).

In this regard, NRA Chandramouli, CEO of TRA, said brands are being tested in this crown situation. Businesses have been through extremely difficult and difficult times. Likewise, shoppers suffer from fatigue, anxiety or emotional turmoil due to various reasons including death, infection, economic condition. Maintaining brand loyalty or trust is a big deal in this pandemic situation. Many brands have had problems. But the struggle continues in the midst of everything. Consumers still have equal trust and confidence in many brands.