Aveda: Pioneering blockchain technology in the supply chain | Technology

In an announcement made by Aveda, the company strives to continue its commitment to sustainable sourcing and building a transparent supply chain, paving the way for the power of blockchain technology for its vanilla sourcing.

February 2019, Aveda launched a pilot program to leverage blockchain technology in its Madagascar vanilla supply chain in partnership with IFF’s LMR Naturals, BioVanilla, BSR and Wholechain.

In driving the use of this technology, Aveda is committed to achieving further ingredient traceability by collecting data from its supply chain partners in real time, via a digital and secure system.

“We are proud to be among the first beauty operators to launch a successful commercial blockchain pilot project on such a scale, promoting our work in the area of ​​responsible sourcing. This program will bring blockchain-enabled traceable vanilla to more than 125 Aveda products. in the spring of 2021, “Aveda commented.

Create transparency

“Blockchain technology provides an immutable reference that can be used to verify claims about the source and quality of ingredients, such as the Madagascar vanilla we use in our products,” says Aveda, who also points out that with 80% of the world from small farms in Madagascar, the complexities in the supply chain are multi-layered, including price fluctuations, climate challenges, and intensive agricultural needs.

Using cell phones and QR codes, Aveda explains that its blockchain innovation partner Wholechain “creates a tamper-proof record using blockchain tracking of each vanilla bean’s journey along the supply chain. […] Ultimately, this traceability is important because it will help demonstrate sustainable and responsible sourcing, high quality ingredients and greater transparency for all stakeholders, ”adds Avenda.

This pilot project is expected to provide strong proof of concept for the use of blockchain to increase traceability in complex supply chains, hoping to benefit the wider community.

For more information on procurement, supply chain and logistics related topics, see the latest edition of .

Follow us on is .