Apple’s Christmas commercial highlights “the magic of the mini”

With the arrival of Thanksgiving in the United States, the country opens its holiday season. Part of a long tradition, Apple released its ad for holiday dates, featuring rapper Tierra Whack.

Entitled “The magic of the mini”, the announcement produced by the TBWA / Media Arts Lab agency highlights the HomePod mini – with a special participation of the AirPods headphones.

The production highlights the cold of this time of year in the Northern Hemisphere and how music – interpreted by a miniature version of the artist – can improve moods and environments, especially in times of social detachment.

Previous campaigns

The American manufacturer has a tradition of launching Christmas advertisements this time of year. But the videos usually don’t stay on the brand’s official internet channels for long (possibly due to licensing issues).

Last year, the company released a heartwarming video to highlight the iPad line, “The Surprise” (“The Surprise”):

In 2018, the producer used an animation to the sound of singer Billie Eilish in the video “Share Your Gifts”:

“Misunderstood” (“Misunderstood”), from 2013, already showed a boy addicted to his iPhone. The production received the Emmy Award for Commercial of the Year:

Source: Apple