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Apple is developing an alternative to the searches its users want to do through the iPhone, for example. Instead of featuring Google as the default search engine on its equipment, Tim Cook-led technology aims to create its own technology.
At the origin of this new interest will be the pressure felt by Apple in the United States of America, where regulators are closing the siege to the partnership established with Google. According to the Financial Times, the billions paid by Google to make sure it’s the first option on the iPhone will violate competition law.
The first signs of its own search engine began to appear on iOS 14, the latest version of Apple’s operating system. The same publication indicates that, albeit discreetly, Apple has begun presenting search results and direct links to websites when users write questions on the home screen. As you swipe right, the “Today View” screen shows Apple’s suggestions itself, not Google’s search results.
Industry sources believe this could be the perfect excuse for Apple to compete with Google in this area of business by trying to steal at least a portion of Alphabet’s gigantic market share. About two years ago, Apple stole Google’s head of search, John Giannandrea, who also contributes to rumors that a new search engine may be born.
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