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On the invitation card sent by the company via e-mail, is the famous quote from Steve Jobs “One more thing”. The late Apple co-founder liked to say these three words towards the end of his famous keynote speeches, when he presented all the expected products, but he could still pull a surprise up his sleeve.
However, this time you’ll be able to take old Jobs literally by saying: Tuesday will be about Apple’s Mac computer. This was announced by Apple CEO Tim Cook at the WWDC developer conference in June. There he announced new operating systems for Apple’s iPhones, iPads and smartwatches – and thus also subliminally promised new versions of these gadgets, which are now also on the market.
The real big news from WWDC, however, was that Apple wants to give the chip maker the move to Intel. The company had installed processors in the California neighbor’s computers for 15 years, but it should be over soon. For many years, Apple’s smartphones, tablets, smartwatches and TV boxes have contained processors that the company itself has developed. In the future, this should also apply to computers.
For Apple, something like this is part of its declaration of independence: the company has long attached importance to developing as many components of its ecosystem as possible. As developers develop both hardware and operating systems themselves and connect them to Apple-provided online services, all components are interconnected, which is unique in the industry.
Users find it enjoyable as long as they remain loyal to the Apple system. Anyone who uses iPhone, iPad and MacBook, subscribes to iCloud, Apple Music and Apple TV +, can settle for an automatic data synchronization cloud: the photo just taken on the iPhone can be edited seconds later on the Mac, and in the evening watching the TV on iPad can be done on Apple TV To be completed.
As they move to their own processors in Macs, this integration will go a step further, as software developers should find it easier in the future to be able to offer apps developed for the iPhone and iPad for Apple computers. Apple’s well-padded golden cage is just a little more attractive.
What’s going to be particularly exciting on Tuesday is what performance the new chips will bring and how much Macs will change. According to rumors, the new versions of the slim MacBook Air and 13-inch MacBook Pro are on Apple’s plan. Some even suspect a new edition of the 16-inch MacBook Pro, which is only accessible to professionals and popular with videographers, photographers and musicians. It remains to be seen whether Apple’s first notebook chip is powerful enough to power such a device.
Strange digital world: nothing more is possible
Apple’s round of new releases had an unexpected consequence for me: one day nothing worked. As part of testing the iPhone, iPad, and Apple Watch, I had to add some gadgets to devices already linked to my Apple ID.
Many years ago I got used to testing new technologies under the most realistic conditions possible. And so I can use them as my daily devices, my photos, my emails and my music must be there too. But then suddenly the message appeared: “You have reached the maximum number of devices for this Apple ID”.
I felt like I sailed to the edge of the world and then hit a wall, like Jim Carey on the Truman Show. Except that the way out in my case was not a port, but changes to my account settings, from which I had to throw away the test devices that had been added a few weeks ago to make room for new ones.
What I learned: You can’t assign more than ten devices to an Apple Music subscription. Under normal circumstances, you will hardly reach this limit.
External links: three suggestions from other media
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“Battle for Control: Why Ancient Console Wars Show No Signs of Stopping” (10 minutes to read, English): Last week was gaming consoles week, and we also tested what the new Playstation 5 is and Xbox Series X and S can. The Guardian explains why Console War has been indecisive for so long and why Netflix-style subscription games could be the next big thing.
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“The X-Files of Astronomy: Much More Than Just a Search for Aliens” (Many minutes of reading): If something in space violates the laws of nature or doesn’t appear to be explainable for other reasons, it quickly becomes a mystery and possibly an outcome of the driving aliens explained. An author of “Heise” hiding behind the alderamin pseudonym has found natural explanations for at least 15 of these mysteries.
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“CABVIEW: Live Chat and Streaming from Bergen Line in Norway” (live streaming video): If you find yourself in too tight isolation at home and have already watched empty Netflix, why don’t you get on a train on YouTube that is over Norway’s snow-capped Bergen Line is in operation. This is somewhat reminiscent of the times when the third program showed recordings of train travel at night. The only difference is that the entertainment value is greater because a lot of nonsense is exchanged in the parallel chat.
Get through this closing week safely!
Matthias Kremp
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