An NGO files a complaint against Apple after using the location code



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OR code IDFA (“Advertiser Identifier”) is used by Apple on its phones “without your knowledge or consent,” reads a statement, NOYB – European Center for Digital Rights.

OR IDFA is a kind of “tracker” what maps the user Smartphone`while browsing the phone and providing a unique code that allows advertisers to tag the code without knowing the person’s identity.

“Like a license plate, this unique sequence of numbers and characters allows Apple and third parties to identify users through applications and even to associate behaviors on lineis about mobile phone“, stressed the organization dedicated to digital rights.

The lawyer for NOYB specialized in protection of private life, Stefano Lipsticks, considers the procedure “a clear violation of EU privacy legislation”.

“Although Apple has introduced functions in its browser to block cookies“He puts similar codes on their phones,” the lawyer added.

The non-governmental organization (NGO) believes that the changes recently announced by Apple to limit the use of IDFA from third parties are not enough.

“OR IDFA not only must it be limited, but permanently removed, “he insisted Lipsticks.

One of the founders of NOYB meets the Austrian lawyer Max Schrems, which has won a number of Internet privacy lawsuits.

A complaint filed by Schrems versus Facebook in July led the European Court of Justice to invalidate a crucial mechanism for the transfer of personal data from the European Union to the United States.

In 2015 it had already managed to cancel a similar agreement between Brussels and Washington.

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