AMD wants to help NVIDIA and Intel … But it doesn’t want to help much!

In case you didn’t know, the new AMD cards bring a very curious new technology that allows Ryzen 5000 processors to have access to the entire memory of the graphics card. However, at the time, there was a sense that it would be something exclusive to AMD, which of course would force users to always have a combination of the company’s CPU + GPU.

Well, that would be good for AMD, but it would also be bad … After all, not all consumers want to have everything from one manufacturer.

So, taking into account that this technology (SAM – Smart Access Memory) is a “trick” or a feature capable of increasing gaming performance by more than 10% … It would be difficult for AMD to compete with NVIDIA, especially when some of the potential consumers already have a PC built with an Intel CPU. And vice versa it can also happen, a consumer with an NVIDIA graphics card, who may prefer to opt for an Intel CPU, because he cannot take advantage of the new technologies in the AMD world.

But calm down! It appears that AMD has a vested interest in taking technology into the hands of rivals. So he’s also helping them … But he’s not giving them everything.

AMD wants to help NVIDIA and Intel … But it doesn’t want to help much!

So if you don’t know, SAM technology is basically something that takes advantage of functionality Base Address Sign in PCIe standard. That is, it is something any manufacturer can use, as it is on the specification list of the standard.

What does all of this do?

In short, it allows the CPU to retrieve information directly from the graphics card’s super fast memory. What is clear, it results in a performance increase of between 5 and 10%, depending on the game in question.

Meanwhile, NVIDIA has already made public that it is already working on its SAM, a more universal but equally powerful solution. But first, all manufacturers have to agree on some universal standards. Interestingly, an AMD rep has already come out to talk about the situation. Now read:

“I think our rivals will have to work on their drivers. They will need to talk to motherboard manufacturers and work on their own chipsets. I think there will be work to be done. But to be very clear, the Radeon Group is working with Intel to assist them in this task. And as far as I know, the team responsible for Ryzen processors is also working with NVIDIA. So if you want to bring functionality to our products, you have a way to do it. “

In fact, I hope they do! After all, the players win.

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