All new: “Germany’s next top model” logo adapted for the first time

For Germany’s next flagship model, one change after another is pending. The show’s sixteenth season will be filmed for the first time in Germany and partly in Europe. Also, no submission of girls in big arenas was open, only online casting. This is obviously due to the current health situation, which is why contacts and travel abroad must be reduced to a minimum. Now the broadcaster announces another great innovation!

ProSieben relies on a completely new logo for next season. It is immediately evident that the broadcaster has for the first time given up the female silhouette in the photo, otherwise typical of the program. Instead, you can simply see the words “Heidi Klum’s next German supermodel” on a black banner decorated with roses. ProSieben Head of Marketing David Loy is convinced: “With the new design, we are accentuating the style and glamor of the show in a more modern and better way. The whole brand more strongly supports the international style of the show.”

Loy is certain that the show model is arguably the most valuable entertainment market in German TV. The world of colors and images will also change in the new edition of the successful format.