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The artistic life within South Korea has arguably given Psy some sort of revenge after her biggest hit. But outside his country, and at least for now, he still clings to the list of one-hit-wonder musicians: single hit artists. Because Psy and “Gangnam Style” are pretty much one thing.
“Gangnam Style” was the most listened to song of all 2012. It was released in July of the same year as single. It wasn’t even part of a full Psy album; however, it has since broken all records. And probably not only installed a hit that a few years later might just be a memory, it was also the sign that it accentuated a definitive direction in the music industry towards streaming measurement.
This information was worth it. Although it has become a global phenomenon, with over 3.4 billion views on YouTube, it has set a trend for online streaming. Since 2013, in addition to measurements of album sales in physical format or via download, the body that brings together record companies in the United States (RIAA) has measured Gold and Platinum Records for song or album reproductions. The Korean hit was part of that trend that has caused the consumption of music in a visual-digital way to increase exponentially.
“Gangnam Style” was the big hit on a world scale and Psy, a composer who became known for his famous little step, the horse dance. So much so that when he visited the program Elle DeGeneres To show Britney Spears her famous little step, the host didn’t even introduce it and had to say “Hi, I’m Psy”.
There are, in the history of Psy, five albums released, since 2000, before releasing her single which traveled the world. And then there were three other albums, plus some collaborations that have achieved some success, but more for the drag of the “Gangnam Style” wave than for their own merit. During the night he went into contact with artists such as rapper Snoop Dogg. He has released songs like “The Hangover”, “Gentleman” and “Daddy” (the latter in 2015) but they are hardly remembered today, apart from the fact that within days of their premiere they had millions of plays.
Born in Seoul as Park Jae-sang on December 31, 1977, the New Year’s Eve party and fireworks display can herald a success that came into his life 35 years later. He grew up in the Gangnam industry, in a high-purchasing power family, and with training opportunities at institutions such as Berklee College of Music. His production was not limited only to music. Performance, especially from humor, was one of the tools he ended up using in videos like “Gangnam Style”, almost a mockery of a superficial and consumerist lifestyle.
In the 1990s, the song’s backing track would have been a Technotronic hit, but after the first half of the new century no one would have noticed that detail because everything (music and visuals) would enter through the eyes. Why so successful? “It is the greatest mystery – he said in the umpteenth interview released when his fame crossed continents – because in my country I have done similar things in recent years. People are the ones who make the phenomenon and I don’t know the reasons. If I had known them, I would have done it again ”.
But so far there hasn’t been a second time. At least in those proportions. “It was like living a dream every day, but at the same time a nightmare. Because I have to think about the next step and “Gangnam Style” is a tremendous pressure on me.
A year after the premiere of his big hit, Psy left a title in The Sunday Times during an interview, which could rock his career: “If I’m happy, I drink; if I’m sad, I drink; if it rains, I drink; if it’s sunny, I drink. I’m only sober when I have a hangover. “Fortunately for him it didn’t happen.
Life after “Gangnam Style”
Eight years after that July 15, 2012, when his life changed when he released the “Gangnam Style” video, he still thought the same thing. “I had already made music in the past and have been a singer in Korea for over a decade, since 2001. Similar to the previous singles, I have made energetic and fun music along with fun dancing, funny videos and funny lyrics.
Life for Psy didn’t end with her success, but probably with her huge international success. “Before and after ‘Gangnam Style’ my life and career changed. My new songs are not as good as ‘Gangnam Style’, but every time I publish music videos there are so many people from many countries watching them, waiting for them and supporting them – she told the magazine. Scoreboard-. Even if the songs are not such strong hits, therefore, as a singer and creator, I have many positive opportunities to get many people in many countries to listen to my music and watch my videos. Personally I really appreciate the “Gangnam style”.
He also talked about his present, in 2017, and his desire to be on a stage with a great repertoire and many successes in support, not just a great success. “For me concerts are to be shared, as everyone feels the same in the same place. I have a lot of hit songs in Korea, but I still need more hit songs globally. When the time comes, and when I think I have enough songs to share with a lot of people, I’ll start thinking about doing concerts overseas.
In recent years, he continues to publish his music through social networks. Indeed, his name was heard all over the world again in May 2019, when he was summoned by Korean justice as a witness in a case against Yang Hyun-suk, a K-Pop entertainment entrepreneur. But the accusation had nothing to do with the singer.
In his country he continues his “normal” life. He publishes records, holds concerts and, above all, expands his business with music production. Indeed, in 2019 he founded P-Nation, a production house of shows and representation of artists, with rising figures such as the singer and rapper HyunA, who was a member of 4minute, and Hyojong, singer, DJ and producer.
What spreads the most from the PNation Instragram account is the activity he has done with young talents. At 42, Psy found a good alternative in order to be remembered not only on horseback for his big hit of 2012.
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