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The Italian authorities this Monday imposed a fine of 10 million euros on Apple technology for engaging in false advertising by not specifying various aspects of the alleged waterproofness of its mobile phones.
i phone.
(Read also: Samsung unveiled its new foldable mobile phone in Colombia)
The Competition and Market Authority (AGCM) accused him in a statement “improper business practices” to Apple for using “water resistance promotional messages of various models of
i phone“.
First, Apple has announced several models of
iPhone – 8, 8 Plus, XR, XS, XS Max, 11, 11pro and 11 Pro Max – able, according to the company, to stay underwater for up to 30 minutes at a depth of between one and four meters.
The Italian authorities assure that Apple’s advertising did not make it clear that this resistance only occurred under “certain conditions”, as it had been tested in static and pure waters. For this reason, dip one of those
iPhone in running or dirty water can damage the device.
On the other hand, the Italian AGCM denounces that paradoxically the guarantee of those
iPhone does not cover “liquid damage” and Apple did not provide technical assistance when those models were damaged from being wet. The Italian authorities have imposed a fine of 10 million euros e will oblige Apple Distribution International and Apple Italy to publish the sanction on its website.
(Also Read: Apple Will Pay $ 113 Million To Return Slow Old iPhones)
This isn’t the first time Apple has seen itself at the center of controversy over its products. In fact, in March 2020, France fined him 1.1 billion euros for anti-competitive behavior in its distribution network and for abusing the economic dependence of its dealers. This is the most important fine that has been issued in the European country.
On the other hand, in November 2020, the company reached an out-of-court settlement with the United States that it will pay $ 113 million in compensation for deliberately slowing down older models of its iPhone phones, the parties reported Wednesday. .
(Also: Apple vs Facebook: What’s Behind This Great Tech Rivalry)
The plaintiffs in this case are a coalition of 33 states (including California, Texas, Arizona, Arkansas and Indiana) and the District of Columbia (where Washington, the capital, is located). They accused Apple of misleading customers and withholding relevant information.
Last March, the company with the bitten apple had already reached another out-of-court settlement for the same reason, in that case before a class action brought by users to whom it had committed to pay a total of 500 million dollars.
EFE
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