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- November 28, 2020
The Philips OLED + 935 TV introduces the Philips P5 processor with artificial intelligence. New Philips P5 AI processor technology brings further improvements in picture quality for the new premium OLED TV.
Philips TV launched AI functionality in early 2020, in the first phase to provide improved picture quality performance for its new OLED TVs; not an easy task, as existing OLED TVs had already won 80 “Best-TV” awards from European media in 2019.
Now, with the new 805/855/865 models, Philips TV is taking the next step by introducing a new improved AI feature to produce the most natural, lifelike and clear images.
The enhanced Philips TV AI functionality will be introduced for the first time on the new premium model – OLED + 935 – builds on the P5 performance of existing OLED TVs, complemented by the addition of additional power provided by a new dedicated AI chip.
As before, the in-house developed AI functionality uses neural networks and machine learning to analyze the picture quality of millions of test clips from a single database created internally by the Philips TV development team over the past 30 years.
The AI doesn’t simply produce an image that respects each of the five image quality vectors (source, color, contrast, motion, and sharpness), but is designed to create a better balance between them and a better image. natural and much more realistic, which is not comparable to the image produced by a normal TV.
TP Vision experts define the global parameters of the system which the AI software then uses to divide the content into categories: Landscape / nature, Face / skin tone, Motion / sport, Dark elements / Contrast. The AI function automatically selects the correct category and analyzes all five image quality vectors to adjust the balance between them – to create the most real image.
OLED + 935 is the first TV to have a unique new anti-burn-in system designed to protect OLED screens.
The unique anti-burn-in solution uses advanced logo detection technology and monitors a 32,400-area grid to accurately detect static content and gradually reduces the intensity of local lighting, avoiding pixel burning, without compromising the image quality.
The new Philips TV anti-burn system eliminates the problem for 95% of still images, including logos and HUD content in video games.
Instead of applying a brightness setting or level to the entire image, a new AI Machine Learning Sharpness feature is used to apply improved “local” sharpness to the image, applying different settings to certain regions of the image to ensure clarity optimal over the entire image. images.
The new AI Smart Bit Enhancement 2.0 uses the new hardware and software of the revised P5 processor, the 4th generation to solve the problem of loss of detail when the banding effect is removed from poor quality content. With the additional processing power of the AI chip, the system can extend 8-bit video with nearly 14-bit precision in areas where banding occurs, achieving smoother transitions between colors, without loss of image detail. ‘image.
The AI system has an improved version of the unique Perfect Natural Reality technology. The improved version of Perfect Natural Reality now converts SDR content into an HDR image with 30% more clarity thanks to a new highlight detection and enhancement function which together with improved contrast creates a visibly more realistic image with deeper details, giving a more realistic impression, especially thanks to the reflections that bring the image to life.
OLED + 935 continues to be one of the very few TVs to support all HDR formats, with the new P5 AI + processor providing better overall HDR performance, even for HLG and HDR10 and HDR10 + sources, while enhancing Dolby Vision using special mode “Dolby Bright”.
The fourth generation P5 processor is capable of accurately analyzing and recording the maximum content light level (MAX CLL) in HDR10 metadata from 1000nits to 4000nits.
The new software includes Film Maker (FMM) mode, which will automatically detect the encoded content and give the user the option to select a specific mode or leave the TV with the current settings.
The Philips TV also included two new modes: Pure Cinema mode and a new version of Movie mode
Pure Cinema mode disables refresh rate conversion while keeping frame reordering active. Then, a 24 frames per second film encapsulated as a 3: 2, 60Hz cadence signal will be rearranged into a 5: 5, 120Hz cadence signal.
The new Film mode adjusts image clarity with a “de-judder” effect, working in conjunction with “de-blur”, to counter any OLED-specific display errors, but also for spectators and sports fans, to eliminate visual artifacts or “soap opera” effects. This setting is ideal for spectators and sports lovers.
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