Xiaomi CEO reveals where the name “Xiaomi” comes from

It is possible to say that in recent years there has been an undeniable increase in Chinese brands, especially in the smartphone market. However, although the sales and popularity of Chinese brands are on the rise, especially users in Western countries pronunciation still have difficulties.

Although Xiaomi is a 10-year-old company that we can define as young, it has managed to be among the players mentioned in the smartphone market. Well never “Xiaomi” Have you ever wondered what the word means? Xiaomi CEO Lei Jun, who recently met with some entrepreneurs, shared the answer to this question.

According to the information transmitted, the founders were looking for a name for the brand whose name was not known at the time.Red Star“,”chili pepper“is”Black Rice“They suggested the name. Finally, for the company name. Rice (Chinese “Mi”) When he offered to say, investor Liu Qin said, “The Internet, by its very nature, tends to create loopholes.” He suggested that the company name was Xiaomi and this proposal was accepted.

Speaking of the value the “Xiaomi” name adds to the brand, CEO Lei Jun, if a company doesn’t have good products, they don’t care about the user experience. It doesn’t matter what your name isHowever, he said that a company with good products, user experience and cores can succeed even with a simple name.

In short, according to Lei Jun The name has almost no effect on the value the brand will have. By the way; At our news we talk about some little known facts about Xiaomi from here you can reach.