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Another company is breaking away from Xiaomi this week as an independent brand and concerns those of POCO. They follows the Redmi model, which were outsourced years ago and started improving afterwards. POCO was on the road with the Pocophone F1 and would later launch a series of Poco F and Poco M terminals, which attracted public attention. Now the brand is becoming independent of Xiaomi this week.
What has been true since January 2020 POCO has shown signs of wanting to break away and has since announced its intentions. Now it reiterates its commitment to starting alone, announcing it yesterday with the debut of the POCO M3. On this occasion he also provided some data on its evolution. We find that it debuted in 2018 with the F1 phone, which delivered 2.2 million units. 700,000 were delivered in the first 3 months alone. All POCO units launched so far have generated sales of 6 million units, according to Canalys.
In the past 3 years, POCO phones have reached over 35 countries from all over the world, covering segments such as flagship, midrange and entry level. POCO is still a shy and beginning-of-the-road brand, as other outsourced companies like Realme for example have sold 40 million phones in 2 years. POCO considers its flagship models F1 and F2 Pro e POCO X3 NFC wants to be the king of midrange. POCO M3 is part of the entry level area.
The company’s belief includes the following 3 principles:
- technology that matters;
- design based on user feedback;
- products that represent technological evolution.
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