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Industry leader Huawei announces the official availability of Dystopia: Contest of Heroes in its app store, according to a press release. Beetroot Lab, the growing independent game development studio, launches its new post-apocalyptic game exclusively in the HUAWEI AppGallery and offers gaming enthusiasts a unique experience.
Huawei is working closely with Beetroot Lab studio in Latvia and supports the launch of the game on the AppGallery platform for users around the world. The game is exclusively available to Huawei users before it becomes available on other platforms and they are encouraged to install it on their devices via a series of notifications with recommended applications. In the coming weeks, both sides will work together to increase the number of users and revenue of the game, Huawei by promoting the game on its marketing channels, including presenting it in multiple AppGallery touchpoints and advertising in the Huawei Ads network.
“The benefit of launching an exclusive game in the AppGallery Store is that we will use all of our marketing strategies to raise the profile and encourage the installation of the game,” said Wang Heng, Vice President, Global Partnerships and Eco-Development, Huawei Consumer Business Group. CEE and Nordic countries. “Once available on other platforms, it will compete in a very busy gaming market, but by then it will have been promoted to millions of players,” he added.
According to the aforementioned source, Dystopia: Contest of Heroes is a free-to-play multiplayer brawler with richly colored graphics, high quality and a series of fully customizable 3D heroes with player-controlled abilities. In a dystopian New York in 2065, players must build an empire by occupying neighborhoods and collecting sci-fi-themed gear, managing raids on other players, and building social alliances.
A key feature of this strategy game, developed over a three-year period, is the integrated tournament series that allow multiple players around the world to compete. The feature is also enhanced with an annual tournament hosted by the game’s main character, Irish mixed martial artist and professional boxing player and former UFC champion, notes the cited source.
“We are thrilled to be working with the HUAWEI AppGallery and appreciate their growing interest in supporting us in the launch of the latest mobile strategy game globally: Dystopia: Contest of Heroes,” said Davis Ziedins, Co-Founder and Business Developer. . Beetroot workshop. “With the famous Conor McGregor as our gaming and image partner, we have a huge responsibility, so it’s important to work with a trusted technology partner like Huawei, who supports every step of our integration and user loyalty,” he said. .
According to the press release, at the launch of a software test in New Zealand, Australia, Canada and the Nordic countries, with a controlled degree of promotion, Dystopia achieved an impressive 7% D28 score. 7% of users who installed the game still played it after 28 days, and conversion to paid users reached 3.2% in Tier 2 markets and nearly 5% in Tier 1 markets.
Beetroot Lab benefited from Huawei’s extensive technical support while integrating the game into the AppGallery. This included the use of kits developed by Huawei Mobile Services, most notably Account Kit, which provides developers with simple, secure and fast access and authorization, and In-App Purchase Kit, to facilitate in-app virtual product purchases and payments. quick. This support is part of Huawei’s commitment to developers, which it supports to achieve significant business benefits and to which it provides access to a large number of users of an app store that has reached 294 billion downloads so far. global level.
“The whole process of publishing the game on the AppGallery was very quick and smooth and our developers received proactive support from the team via email or video calls whenever we needed it,” concludes Andrew Volkovs, Development Project Manager at Beetroot Lab .
The game is now available in the AppGallery or can be downloaded from the following link https://appgallery.huawei.com/#/Featured.
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