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That’s all! No Swiss woman will ever be named Miss Switzerland with a crown on her head again. Why Miss Switzerland Organization AG is bankrupt. This results from a publication in the Swiss Official Gazette of Commerce. The miss.ch site is still online. People are still encouraged to take part in casting, provided they are at least 168cm tall and between the ages of 18 and 27. The organizers are still playing with the girls’ dreams. But the casting will never take place again.
The worm has long been in the oldest election of the Swiss beauty queen, which took place for 42 years. The last time she took the stage was in 2018, the old fashioned way with a bikini ride. Andrea and Iwan Meyer were in office, Angela Fuchs was the CEO of Miss’s new election.
For Jastina Doreen Riederer, the Missen months were a nightmare
Two years ago, Jastina Doreen Riederer (22) won the March election, which was released from her position immediately after nearly ten months. He was unreliable and never accessible, hence the accusation. As a result, the dirty laundry was washed in public. Riederer accused the organization of receiving only 74 francs a month in salary. “I am extremely disappointed with the way Miss Switzerland treated me. On the other hand, I feel liberated from the fact that it’s over. Now nobody tells me when to go to bed and I don’t take offense anymore. I no longer have sleepless nights, I no longer cry and I finally have an appetite again, ”she said shortly after being eliminated and her title withdrawn from VIEW.
Riederer has completely withdrawn from the public eye. Angela Fuchs stepped down shortly after the election and stepped down from the board of directors. He protested that it had nothing to do with subsequent complaints. “I would never have fired a young lady in public six weeks before the end of my term. To this day I don’t understand it and wouldn’t even approve it. Also I can’t understand why Jastina can’t call herself a former miss. He won the elections well. “
As the new mom Missen, Anita Buri took over the reins
The hope was therefore on former Miss Anita Buri (42), who, like Missen-Mami, should have brought the ship back in the right direction. But after three months, this collaboration was also history – due to differing views on the organization’s direction, as it was officially called at the time. Buri does not want to comment on this.
Angela Fuchs only became aware of the failure and problems of Miss Switzerland Organization AG in these days. Furthermore, the subsidiary Miss Schweiz AG will soon declare bankruptcy. This is despite the fact that the 2018 elections were black. Andy Meili, an entrepreneur from Central Switzerland, wanted to buy the brand at a very good price, as he confirmed to VIEW, but the other party let the deal fail. “I’m sorry it didn’t work out. With enthusiasm and further investments I would have given new life to Miss Switzerland. I am moved that it ends like this, it’s just a shame. “She doesn’t want to comment because the contract was not concluded. Angela Fuchs also regrets that the Miss Switzerland organization has failed to transfer the once strong and proud brand into the new era digital with the debate ≠ MeToo. You can’t even mention this further. After the loss there are demands for money and lawsuits. Only Fuchs says, “I’ll probably lose a great deal of credit.”
Former Miss Alina Buchschacher hopes to limit the damage to the image
To speak is the former Miss Switzerland of 2011, Alina Buchschacher (29). She just had sleepless nights, but for a different reason: her son Noah celebrated his first birthday on November 8th. About Miss Switzerland, she says, “With all the gossip in the last election and people are still waiting for the money, I’m not surprised, I saw it coming. Basically, I think it’s a shame for the brand that’s going down the drain. For decades, the election of Miss Switzerland has been part of Swiss culture. I hope the brand image is not further damaged. Apart from that, such a choice with all the models and influencers would no longer be current and therefore no longer feasible “.
Linda Fäh is sad about the end of the Missen tradition
Linda Fäh (33), who won the crown in 2009 and is now a successful pop singer, says: “It’s sad that the Missen tradition ended this way. I’m thankful that when the title was still important, I was there and got this stepping stone into show business. It was an experience that shaped my life. “
Former Miss Nadine Vinzens is simply speechless about the ultimate demise
Nadine Vinzens (37), beauty queen since 2002 and today’s DJ, says: “I’m a bit speechless right now. I think it’s a shame and I still can’t believe Miss Switzerland will never be there again. A choice that has always had an exceptional status and has been for a long time. It probably shows that other platforms have become more important nowadays, so having a Miss Switzerland is no longer important. “
For Miss 2001, Jennifer Ann Gerber, this type of beauty choice is no longer appropriate
Jennifer Ann Gerber (30), Miss Switzerland since 2001: “It’s a shame to have the platform against the wall. In my time it has opened many doors, as for the misses before and after me. It has been a stepping stone to all careers that could take place. Of course, today, a choice of beauty that concerns the appearance is no longer contemporary. Today you need ambassadors who deliver content. An analog platform that conveys content such as culture, tolerance and openness would be particularly important for young people, who often define themselves through social media and are as a result overwhelmed. With the right arguments and reflections, this would still be an exciting springboard for many today. “
Tanja Gutmann does not want to lose her experience as Miss Switzerland
Today’s moderator and mental coach Tanja Gutmann (43): “I think it’s a shame. For me it was an incredibly beautiful, emotional and instructive moment that I would not want to miss under any circumstances. The title catapulted me into a whole new life, without which I would not have become what I am today. But I think the format simply doesn’t match today’s zeitgeist anymore. “
The silence of the organization and former Missen Winiger, Rigozzi and Rinderknecht
Iwan and Andrea Meyer, who could only be reached via an email address during Riederer’s tenure, left a BLICK request unanswered. Former Miss Christa Rigozzi (37) and Melanie Winiger (40), who became the youngest Miss Switzerland of all time in 1996 at the age of 17, also don’t want to comment. Dominique Rinderknecht (31), who is now DJ and presenter, is also silent. In response to VIEW’s request, he said he didn’t have time for a response within two days, he was simply “in great shape.”
Blick TV will bring a focus program on the Miss Switzerland theme on November 12 starting at 11.30. Among others with former Miss Nadine Vinzens and former organizer Angela Fuchs.
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